SOCIAL MEDIA ADVERTISING THAT CONNECTS

Social media advertising is the most cost effective way to generate leads from consumers and business executives.

Giant Partners ad managers, designers, copywriters and data experts work together to build high performing advertising campaigns. 

Custom audience lists are used to target customers beyond interests.

 

Custom audience lists are used to target customers beyond interests.

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BEST PRACTICES

Upload Custom Audience Lists to Social Media to Target Leads

By default social networks allow companies to run ad campaigns based on location, age, gender, language and interests.

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Custom Audience uploads empower companies to match social media profiles and run targeted campaigns based on:

Income, net worth, credit score, home value, vehicle ownership, marital status, education, military service, ethnicity and more

Best Practice: Combine custom audience lists with standard behavioral interest selects to lower lead cost and improve quality.

Did You Know? Custom audiences are the only way to target business contacts on social media.

By default social networks allow companies to run ad campaigns based on location, age, gender, language and interests.

Get Social Media Advertising Free Quote

Custom Audience uploads empower companies to match social media profiles and run targeted campaigns based on:

Income, net worth, credit score, home value, vehicle ownership, marital status, education, military service, ethnicity and more

Best Practice: Combine custom audience lists with standard behavioral interest selects to lower lead cost and improve quality.

Did You Know? Custom audiences are the only way to target business contacts on social media.

Generate Maximum Qualified Leads at the Lowest Cost-Per-Conversion

High performing social media advertising campaigns are achieved by making real-time adjustments to: Budget Allocation, Content Mix, and Custom Audience Lists.

Once your advertising campaign has been optimized it can be gradually scaled up or down to generate the leads you need with the marketing budgets you have.

Best Practice: Set a CPL goal and give your team a time frame to achieve that goal. Once the goal is reached, have a plan to scale your ad spend over the following weeks and months.

Did You Know? For B2B campaigns… custom audience list uploads typically decrease cost-per-lead 50% after 90 days.

Facebook Messenger is the Fastest Growing Lead Channel

Amazingly, Messenger touts an incredible 80% open rate and 40% click thru rate. Facebook and Instagram users can get messages by: clicking a link, commenting on a post, or submitting a form.

Once a user enters a chat thread, that individual can be sent text messages that push to the lock screen of their phone.

Best Practice: Configure a Facebook Messenger chatbot to answer frequently asked questions, gather information, promote products, and book appointments.

Did You Know? 14% of online leads are generated via chat (and that number is on the rise).

 

COMPREHENSIVE DIGITAL MARKETING SERVICES GUIDE

This 50 page free resource is packed with best practices, tips, training videos and package details. Download and share with members of your team when planning data-driven digital marketing campaigns.

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