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WHAT IS MARKETING AND HOW SHOULD IT BE MEASURED?

JEREMY KOENIG | PRES OF DIGITAL STRATEGY

Marketing is “connecting buyers and sellers.” This basic understanding is essential for business owners to create and implement effective marketing campaigns that exceed short-term goals and drive long-term results.

As a marketer your job is to reach qualified leads with compelling calls-to-action that drive impressions, clicks and conversions. In 2020, conversions are connections that take many forms including web chats, inbound calls, reply emails, text message responses, and/or form submissions.

At the end of the day marketing at its core is all-about branding, promotions, and customer retention. Here is a handy list of the most popular digital marketing channels and how you should be measuring performance…

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CUSTOM
AUDIENCE
DATA

WEBSITE
DESIGN

EMAIL
MARKETING

NONPROFIT MARKETING

BRAND
EVOLUTION

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA
MARKETING

LEAD GENERATION

CONTENT MARKETING

PAID SEARCH ADVERTISING

MESSENGER
MARKETING

FEATURED INFOGRAPHIC

Data Driven Marketing in 2020: Target and reach more customers 

Data-driven marketing is the bridge that connects your marketing message with qualified buyers. Custom audience lists are what drive performance. Check out this new resource which contains five recommended action items for targeting and reaching more customers with data in 2020 and beyond.

"This resource is a compilation of everything we have learned about data-driven marketing from serving customers for 20 years. It is the best piece of content that we have ever made."

Giovanni Barile, CEO Giant Partners

"This resource is a compilation of everything we have learned about data-driven marketing from serving customers for 20 years. It is the best piece of content that we have ever made."

Giovanni Barile, CEO Giant Partners