POWERFUL DATABASE MARKETING THAT CONNECTS WITH BUYERS

Strengthen marketing performance across email, social media, web search, telemarketing and direct mail

Giant Partners is a data driven database marketing agency that creates buyer databases from our master list of 280M consumers and 28M businesses. Buyer databases are aggregated from 250 reliable sources (US) and each contact can include fields such as name, mobile, email, address, and hundreds of demographic, income and interest data points.

POWERFUL DATABASE MARKETING THAT CONNECTS WITH BUYERS

Strengthen marketing performance across email, social media, web search, telemarketing and direct mail. 

Giant Partners is a data driven database marketing agency that creates buyer databases from our master list of 280M consumers and 28M businesses. Buyer databases are aggregated from 250 reliable sources (US) and each contact can include fields such as name, mobile, email, address, and hundreds of demographic, income and interest data points.

Database marketing ensures that every dollar you spend on advertising is used to target customers that are pre-qualified to buy your products. This improves lead quality, lowers acquisition costs, and speeds up sales cycles. Learn more

DATABASE MARKETING BEST PRACTICES

Visualize your total addressable market (or your TAM) to identify important customer data points that inform your marketing strategy and strengthen your advertising

Database Marketing

You need to know how many total customers are qualified to buy your product in your target market with breakdowns of important data points such as demographics, income, interests, and locations. Data visualizations cast vision across departments and they serve as a guide for high performance campaigns.

Did you know? Custom audience lists can be layered on top of standard Facebook and Google interest groups to target individual prospects and increase lead quality.

Define each of your unique buyer personas and create tailored content that appeals to each customer type

Buyer Personas

A persona is a description of a buyer type. Persona descriptions are unique for every business and organization. Get started by defining your top three personas for direct prequalified targeting. We recommend giving each persona a name. Personas allow you to create a high level of personalization to drive better performance.

Pro Tip: Professionals can be targeted at both their work and personal email addresses. Mobile number is the most important field for social media and web search profile matching.

Get database marketing insights and recommendations from data scientists that have marketing experience in your specific industry

Data Scientist

Data science for marketing is largely based on indicators that correlate with buyer tendencies. The most high-performing campaigns are often based on modeled data that is unseen. Data scientists know where each source of information comes from and the most important fields to include when building a database.

Did you know? Data scientists have executed thousands of data modeling and data appending requests and most likely have key insights for your campaign.

Upload custom audience list data into each advertising platform and simultaneously target pre-qualified buyers across multiple touch points

Multi-Channel-Marketing

Buyers find brands, learn about products, ask questions, and make purchases across different marketing channels. It is vital to campaign success that all touch points have coordinated messaging. Custom audience data uploads make this possible.

Pro Tip: Expert marketers target personas with tailored messaging across multiple communication channels. Remember… when you reach customers across multiple touch points you are four times as likely to get them to respond to your call-to-action.

Make marketing campaign performance based adjustments and iterations to content strategy, advertising budgets and target databases

Database Marketing Iterations

As prospects become leads, opportunities and clients, it is important to analyze campaign performance and make adjustments to the data you are targeting, the content you are promoting, and where you are allocating your budgets. This is how to increase conversions and decrease costs. 

Pro Tip: The best marketers reconcile sales totals with marketing campaigns to increase performance from month-to-month, quarter-to-quarter, and year-to-year. Ideally, CRM dashboards update as leads move thru the sales cycle.

GET DATABASE MARKETING SERVICES FOR YOUR COMPANY

Data driven database marketing experts are standing by to assist you. Fill out this form and we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support. We look forward to connecting with you.

ABOUT GIANT PARTNERS

20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with proprietary marketing databases, strong branding, effective websites, compelling content, social media advertising, email marketing, web search advertising and marketing automation.