LEAD GENERATION AGENCY SPECIALIZING IN CRM INTEGRATIONS AND MARKETING AUTOMATION
Generate leads from pre-qualified prospects and ensure 5-minutes or less sales team follow up for maximum revenues
Giant Partners is a lead generation agency that specializes in CRM integrations and marketing automations to maximize campaign return-on-investment.
LEAD GENERATION AGENCY SPECIALIZING IN CRM AND AUTOMATIONS
Generate qualified leads from high value prospects and ensure the handoff from marketing to sales.
Giant Partners is a lead generation agency that specializes in CRM integrations and marketing automations to maximize lead generation ROI.
Leads contacted within 5 minutes are 90% more likely to result in a sale. Live web chat and live transfer inbound calls overcome this obstacle by immediately connecting interested buyers with sales representatives.
LEAD GENERATION AGENCY BEST PRACTICES
Website and social media visitors should be able to easily convert into leads via chat, phone call or landing page form submission. All conversion data should pass directly (zap) into your CRM from each marketing software that you deploy. This allows companies to measure lead quality and monitor sales rep follow up performance in real-time. Our goal is to help businesses grow their customer base and increase sales.
Best Practice: Remove all non-essential website conversion steps. Every additional step that you require reduces conversions by 30%.
Did you know? 50-80% of inbound leads to sales teams are in the form of web chats. If you do not have a chatbot (which qualifies leads) and a live chat system (which connects leads to reps in real-time) you are missing out on sales opportunities.
What is the best CRM for lead generation, sales and service?
In our opinion… Hubspot is the best CRM (Customer Relationship Management) software on planet earth. Hubspot marketing, sales and service solutions for each platform level (Starter, Pro, Enterprise) are based factors such as the company’s size, industry, goals, and budget.
Benefits of Hubspot CRM:
1. All-in-one Solution: HubSpot offers an all-in-one platform that includes not only CRM but also marketing, sales, and customer service tools. This integrated approach can be beneficial for companies looking to streamline their operations and have all customer-related data in one place.
2. User-Friendly Interface: HubSpot is known for its user-friendly interface, making it accessible to users with varying levels of technical expertise. This can be important for companies that want their teams to quickly adopt and use the CRM system.
3. Scalability: HubSpot can cater to the needs of both small businesses and larger enterprises. It offers different plans and features that can scale as a company grows.
4. Automation and Customization: HubSpot provides robust automation and customization capabilities. This allows companies to tailor the CRM to their specific workflows and automate repetitive tasks, saving time and improving efficiency.
5. Marketing Integration: The integration of CRM with marketing tools is seamless in HubSpot. This allows for a more holistic view of customer interactions, from the initial marketing touchpoints to sales and ongoing customer service.
6. Analytics and Reporting: HubSpot provides analytics, dashboards and reporting features that can help businesses track their sales and marketing performance. This data can be crucial for making informed decisions and optimizing strategies.
7. Customer Supporty: Industry leading customer support includes real time chat, phone and ticketing. Unlike most other CRM software providers, you can always get a real person to help you with whatever issue you are having… 24 hours a day, 365 days a year!
Speed-to-lead is essential for sales. This is why live web chat and inbound call routing is so important. Lead notifications from chats, calls and forms can easily be configured to push to email, web browser and mobile app.
Once a lead is generated, contact information should be immediately passed into your CRM and assigned to a sales rep for follow up.
Best Practice: As leads move through the sales pipeline make performance adjustments to marketing content, advertising budgets, and targeted data.
Why is speed-to-lead so important for follow up and sales opportunity creation?
“Speed to lead” refers to the time it takes for a business to follow up with a potential customer after they have expressed interest or made an inquiry. This concept is particularly crucial in sales for several reasons:
1. Freshness of Interest: When a potential customer shows interest, their curiosity or need is often at its peak. The longer you wait to follow up, the more likely it is that their interest will wane. By reaching out quickly, you capitalize on their current state of mind and increase the chances of turning that interest into a sale.
2. Competitive Advantage: In many industries, customers have multiple options and may be reaching out to several companies simultaneously. Responding promptly gives you a competitive edge. If you can engage with the prospect before your competitors do, you’re more likely to establish a connection and be at the forefront of their consideration.
3. Customer Experience: Quick responses contribute to a positive customer experience. It shows that you value the customer’s time and are eager to assist them. On the contrary, delayed responses can lead to frustration and may give the impression that your company is not attentive or doesn’t prioritize customer needs.
4. Builds Trust and Credibility: A fast response time signals professionalism and reliability. It gives the impression that your organization is efficient and takes its customers seriously. This promptness contributes to building trust, a critical factor in the sales process.
5. Reduces the Risk of Losing Leads: The longer you wait to follow up, the greater the likelihood that the potential customer will move on or find another solution. People’s attention spans are limited, and in the fast-paced world of business, delays in response can result in lost opportunities.
6. Sales Momentum: Timely follow-up helps maintain the momentum generated during the initial interaction. If a potential customer reaches out with questions or interest, they are likely in the decision-making process. Quick responses keep the conversation flowing and help guide them toward a purchase.
Summary: Speed to lead is essential in sales because it maximizes the chances of converting potential leads into customers. It’s about capitalizing on the immediacy of a customer’s interest, staying ahead of competitors, and delivering a positive customer experience that builds trust and credibility.
All live chat, web form, and inbound call leads are not created equal. As a business owner, or marketing professional, your responsibility is to generate revenues. The days of blind round robin lead distribution are a thing of the past. Leads should be distributed and followed up with based on company best practices, rep expertise, and sales manager goals.
Once a lead is connected with the right sales rep, follow up communications should be templated to answer frequently asked questions, share important case studies, and send price quotes.
Best Practice: Provide each of your sales reps a unique calendar link that they can give out to leads to book meetings based on availability.
Why are chatbots with live chat integration so important for lead generation?
Chatbots with live chat integration are crucial for lead generation for several reasons, as it offers a more personalized and immediate communication channel between businesses and their potential customers. Here are some key reasons why live chat is important for lead generation:
1. Real-time Engagement: Live chat allows businesses to engage with website visitors in real-time. This immediate interaction is essential for capturing the interest of potential leads while they are actively exploring your products or services.
2. Instant Response to Queries: Customers often have questions or concerns when exploring a website. Live chat provides an instant and convenient way for them to get answers without having to wait for an email response or navigate through a phone menu.
3. Increased Customer Satisfaction: Providing a quick and efficient way for customers to get the information they need contributes to overall customer satisfaction. Satisfied customers are more likely to become leads and, eventually, loyal customers.
4. Proactive Outreach: Live chat enables businesses to be proactive in reaching out to website visitors. For example, a chat prompt can be triggered based on specific user behaviors or pages visited, helping guide visitors toward relevant information and potentially converting them into leads.
4. Lead Qualification: Live chat allows businesses to ask qualifying questions in real-time. By understanding the needs and preferences of the visitor, businesses can better qualify leads and provide more targeted information.
5. Personalization: Live chat enables personalized interactions. Businesses can use information about the visitor, such as their location, previous interactions, or referral source, to tailor the conversation and offer a more customized experience.
6. Building Trust: Personalized and prompt interactions through live chat contribute to building trust with potential leads. When customers feel their needs are being addressed in real-time, they are more likely to trust the business and consider it a reliable source.
7. Data Collection: Live chat interactions provide valuable data about customer preferences, pain points, and frequently asked questions. This information can be used to refine marketing strategies, improve website content, and enhance overall customer experience.
8. Cost-Efficient Communication: Live chat is often more cost-effective than phone support, as it allows support agents to handle multiple chats simultaneously. This efficiency makes it a valuable tool for businesses looking to maximize their resources while maintaining high levels of customer engagement.
Summary: Chatbots with live chat integration are a powerful tool for lead generation because it facilitates real-time engagement, provides instant responses, and contributes to a more personalized and satisfactory customer experience. By leveraging live chat effectively, businesses can enhance their lead generation efforts and improve their overall customer acquisition strategy.
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ABOUT GIANT PARTNERS
20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with proprietary customer databases, strong branding, effective websites, compelling content, marketing tech, online advertising, video advertising, social media and email communications.