Turnkey, simple, and inexpensive way to increase marketing performance throughout advertising campaigns

Our team of experienced database marketing advisors are available to help you build out a custom email marketing campaign. Email broadcast service costs are based on quantity of emails sent and number of deployments.


Turnkey, simple, and inexpensive way to maximize marketing performance throughout advertising campaigns.

Our team of experienced database marketing advisors are available to help you build out a custom email marketing campaign. Email broadcast service costs are based on quantity of emails sent and number of deployments.

Seven marketing touchpoints are needed for conversion. The best digital advertising campaigns blend content across online, social media, television and email marketing channels. Get free digital marketing data visualization for your business


Email Marketing Agency Design

Email design should include a compelling subject line with corresponding header, paragraph, image, and button (with singular call-to-action). Check that all images including logos, photos and thumbnails are JPG (High or Medium) to ensure fast email load speeds.

Email copy should highlight and summarize the most compelling aspects of your campaign within one short paragraph. Be sure to remove all spammy sounding words and phrases from your subject line.

Email code should be as simple as possible including header, text, image, button, and footer. Do not include extra lines of code which may render incorrectly in email inboxes. Double check how your emails appear across Gmail, Outlook and iOS as these make up the majority of inbox types.

Email compliance requires that email broadcasts include company name, company mailing address, and unsubscribe link in footer (CAN SPAM).

Pro Tip: Use an email inbox preview tool (Example: Litmus, Email on Acid) to ensure that your messages look great on all types of desktops, tablets and mobile devices across every email service provider (ESP).

What are the key elements of email broadcast message design?

Effective email design is essential for creating engaging, visually appealing, and highly functional email broadcast service campaigns.

Key elements:

1. Responsive Design: A fundamental element is ensuring that emails are responsive to different devices and screen sizes. This means your email content adapts seamlessly to desktop, tablet, and mobile screens, providing a consistent user experience.

2. Clear and Compelling Subject Line: The subject line is the first thing recipients see. It must be concise, attention-grabbing, and relevant to the email’s content. A well-crafted subject line increases open rates.

3. Engaging Content: The email’s body should have concise, scannable, and relevant content. Use compelling headlines, concise copy, and visuals like images and videos to maintain the recipient’s interest.

4. Visual Elements: Use images and graphics wisely to enhance the email’s aesthetics and convey information. However, avoid image-heavy emails, as they might get caught in spam filters or take longer to load.

5. Branding and Consistency: Maintain a consistent visual identity by incorporating your brand’s colors, fonts, and logo. This reinforces brand recognition and trust.

6. Call to Action (CTA): Your email should have a clear, prominently placed CTA button that encourages recipients to take action, such as clicking a link or making a purchase. The CTA text should be compelling and action-oriented.

7. Personalization: Personalized emails, such as addressing the recipient by their name or tailoring content to their preferences, can significantly improve engagement.

8. Whitespace and Readability: Ensure there is enough white space to make the email easy to read and navigate. Use a legible font size and type, and break content into sections with headers for improved readability.

9. A/B Testing: Experiment with different email elements like subject lines, CTAs, images, and content to see what resonates best with your audience. A/B testing helps optimize email performance.

10. Mobile Optimization: As many people check emails on mobile devices, mobile optimization is critical. Ensure that your email design looks and functions well on small screens, with touch-friendly CTAs.

11. Accessibility: Make your emails accessible to all, including those with disabilities. Use alt text for images, provide descriptive links, and ensure text and backgrounds have good contrast for readability.

12. Unsubscribe Option: Including an easy-to-find unsubscribe option is essential for maintaining transparency and compliance with email marketing regulations.

13. Legal Compliance: Ensure your emails comply with relevant laws, such as CAN-SPAM in the United States or GDPR in Europe. Include a physical address and a clear way for recipients to contact you.

14. Testing and Preview: Before sending, test your email on different email clients and devices to check for rendering issues. Use email marketing platforms that offer previews and testing options.

15. Analytics and Tracking: Implement tracking to monitor the email’s performance, including open rates, click-through rates, and conversion rates. Analyze these metrics to refine your email strategy.

Incorporating these elements into your email design for your upcoming email broadcast service campaign will help you create compelling, effective, and visually appealing email campaigns that engage your audience and drive desired actions. Remember that consistent optimization and staying up-to-date with email design trends are key to continued success in email marketing.

Email Marketing Agency Management

Messages should be sent to opt-in email databases every 2-3 weeks. Sending too many messages can lead to high unsubscribe rates and complaints. It is normally acceptable to send more emails leading up to and following events (Updates, reminders, and thank you messages).

Email broadcasts should be sent from an established IP addresses that is shared by multiple brands with high sending scores. This will ensure that your email messages reach inboxes and avoid junk folders.

Email deployments should be sent from a shield domain to protect your company URL. This will ensure that your website domain and 1-to-1 email sending domain are not effected by high volume email sending.

Pro Tip: Boost email engagement metrics with LiveIntent email advertising. Simply upload your email list of outreach prospects to match users and display your advertisement within popular e-newsletters across industries. Examples e-newsletters include Wall Street Journal, Men’s Health, HGTV, New York Times, Overstock, Groupon, Cosmopolitian, Fanatics, GQ, Trip Advisor, Wired, ESPN, People, Vanity Fair, Popular Science, Glamour, Realtor, Good Housekeeping, WebMD, Motor Trend, Fast Company and hundreds more!

In what ways does email marketing outreach strengthen digital advertising?

Sending outreach emails in conjunction with digital advertising (Facebook, Instagram, Google, YouTube, Bing, Linkedin, etc) can be a powerful strategy to boost your overall marketing efforts, connect with your audience, and drive engagement.

Email outreach guide:

1. Audience Segmentation: Before sending emails, segment your email list based on demographics, interests, and engagement history. This allows you to tailor your email content to match the preferences and behaviors of different groups. Similarly, segment your digital ads to target specific demographics or interests.

2. Showcase Consistent Branding: Ensure that your emails and digital ads have consistent branding, including logos, color schemes, and messaging. Consistency builds recognition and trust among your audience.

3. Cross-Promotion of Offers: Promote your digital advertising channels in your emails and vice versa. Include social media icons and links in your email signatures, and use email campaigns to encourage your subscribers to follow, like, and share your content on social media platforms.

4. Coordinated Content: Align your email and digital advertising content calendars. For instance, if you’re running a digital ad campaign on a particular topic, send an email that complements it. This reinforces your message and encourages recipients to take action.

5. Social Media Engagement Initiatives: Encourage email recipients to engage with your social media advertisements by incorporating call-to-action buttons that lead to your social profiles or specific posts. For example, invite them to participate in a social media contest or poll.

6. Hightlight Exclusive Offers: Reward your email subscribers with exclusive offers or discounts. Use your emails to promote these offers and create a sense of exclusivity. Simultaneously, advertise the same deals across digital channels to reach a wider audience.

7. Retarget with Videos and Ads: Utilize retargeting techniques by segmenting and targeting those who have interacted with your emails or digital content. For instance, you can send follow-up emails to those who clicked on specific links in your previous emails and display Google and YouTube retargeting video and static ads to website visitors.

8. User-Generated Content for Social Proof: Encourage users to create and share content related to your products or services. Share user-generated content in both email and social media. It not only provides authentic testimonials but also engages your audience and builds a sense of community.

9. Track and Analyze Omni-Channel Marketing Results: Monitor the performance of both your email and digital campaigns. Use analytics tools to measure engagement, click-through rates, conversion rates, and overall ROI. Adjust your strategies based on the insights gained.

10. Test and Iterate Continuously: A/B test your email and digital campaigns to find the most effective marketing mix. Experiment with headlines, copy, visuals, and broadcast times to optimize your marketing efforts.

By combining email broadcast service and digital advertising, you can create a synergistic marketing approach that enhances your brand visibility, fosters engagement, and ultimately drives conversions. Remember to adapt your strategies based on the preferences and behaviors of your specific target audience for the best results.

Email Marketing Agency Testing

Email databases are self cleaning as broadcasts are deployed.

> Email that reach inboxes (non-bounce) are “confirmed”
> Emails that are opened are “active”
> Emails that are clicked are “engaged”

Email status dispositions can be imported into your CRM for data cultivation, proactive outreach, and nurture communications.

Pro Tip: When migrating email data into your CRM be sure to mix new lists with existing “engaged” email addresses. This technique will ensure that your ESP sender scores and reputation stay high as you grow your business.

What does it mean when an email address is no longer engaged?

When an email address is referred to as “no longer engaged,” it typically means that the email address is no longer active or responsive. This could be due to various reasons, such as:

1. Abandonment: The email address owner has stopped using or checking that email account and has likely moved on to a different one. This can happen for personal reasons or if they have switched to a new email provider.

2. Inactivity: The email address may have been dormant for a long time, indicating that the owner is not actively using it. Inactive email addresses are often considered less valuable for communication purposes.

3. Bouncing: If emails sent to a particular address consistently bounce back as undeliverable, it can be considered as “no longer engaged.” This may happen if the email address is invalid, the mailbox is full, or the domain is no longer in use.

4. Unresponsiveness: Even if an email address is still active, it can be considered “no longer engaged” if the owner does not respond to messages or takes a long time to reply. This might be the case for email addresses associated with people who rarely check their emails.

In the contexts of email broadcast service, it’s important to maintain an up-to-date and engaged email list to ensure that your messages reach the intended recipients. Engaging with your audience effectively requires having email addresses that are actively used and monitored by their owners. Sending conquest email marketing messages to email addresses that are no longer engaged can result in a poor email deliverability rate and negatively impact your sender reputation.


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