EMAIL MARKETING OUTREACH THAT DELIVERS RESULTS

Deliver email messages that avoid the junk folder and get opened and clicked

Giant Partners is a data driven email marketing agency that specializes in consumer, business and drip email communication campaigns. Our team is comprised of designers, copywriters, programmers and inbox delivery experts.

EMAIL MARKETING OUTREACH THAT DELIVERS RESULTS

Deliver email messages that avoid the junk folder and get opened and clicked.

Giant Partners is a data driven email marketing agency that specializes in consumer, business and drip email communication campaigns. Our team is comprised of designers, copywriters, programmers and inbox delivery experts.

Giant Partners email marketing agency manages email shield domains (which ensures primary domains are not a risk) and IP sending reputation for every type of email campaign. Learn more

EMAIL MARKETING AGENCY BEST PRACTICES

Email Marketing Agency Design

Clean email design and code ensures that messages avoid the junk folder and are easy to read on any device.

The best emails are:

  • Personalized with dynamic fields
  • Clear with a compelling call-to-action
  • Brief with as few words as possible
  • Mobile responsive (adjusts to screen size)

Best Practice: Spam trap words such as “free”, “!”, “$”, and “click here” should be avoided under all circumstances. Learn more

Did You Know? For more clicks in warm email, include a combination of text, image and button links.

Email Marketing Agency Management

When sending cold email (to contacts who have never opened a message from you in the past) it is vital to inbox deliverability that emails are dripped out slowly over time. In general, companies should never send out more than 25,000 emails at once and never to more than 10 employees at the same company at the same time.

Bulk messages should be sent from a rotating IP address that is in good health and a warmed shield domain (or emails will go into spam).

Best Practice: Send cold emails from a third party email provider. When those messages are successfully delivered, opened, or clicked those contacts can be safely added to your primary email system.

Did You Know? If you are sending to cold emails be sure that addresses are validated and cleaned before deployment.

Email Marketing Agency Testing

We start every email campaign by dripping a combination of company and personal style emails to contacts. Once we’ve established your sending reputation we can send in larger volumes.

We then test subject lines, sender names, sending times, and frequency of messages. Studies have shown that 50% of emails are opened based on subject line alone.

Best Practice: Send personal message email variations from members of your team and automate one-liner follow ups for individuals who open but do not respond.

Did You Know? Email deliverability is almost entirely based on IP reputation and shield domain health. Need help with this? Our email marketing agency is here to assist.

GET EMAIL MARKETING AGENCY SERVICES FOR YOUR COMPANY

Data driven email marketing experts are standing by to assist you. Fill out this form and we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support. We look forward to connecting with you.

ABOUT GIANT PARTNERS

20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with proprietary marketing databases, strong branding, effective websites, compelling content, social media advertising, email marketing, web search advertising and marketing automation.