GOOGLE AND YOUTUBE ADVERTISING THAT REACHES CUSTOMERS
Reach qualified leads with industry leading precision across web search, display and video networks
Giant Partners is a data driven Google and Youtube advertising agency that leverages custom audience list uploads to target pre-qualified customers and drive low cost, high value conversions.
GOOGLE AND YOUTUBE ADVERTISING THAT REACHES CUSTOMERS
Reach qualified leads with industry leading precision across web search, display and video networks.
Giant Partners is a data driven Google and Youtube advertising agency that leverages custom audience list uploads to target pre-qualified customers and drive low cost, high value conversions.
Pay-per-click leads can be expensive but they turn into revenues often and fast. Google and Bing PPC and retargeting campaigns are the best way to reach customers that have expressed purchasing intent. Giant Partners PPC Agency can help you lower costs and increase quality. Learn more
GOOGLE AND YOUTUBE AGENCY BEST PRACTICES
Google and Bing enables businesses to pay to be listed at the top of search results. Each keyword and search term has a different cost based on search volume, geographical range, and competition.
Skilled ad managers have the ability to:
- Identify the best keywords and properly target audiences
- Capture search intentions and run effective experiments
- Optimize conversion rates with strategic bidding strategies
Best Practice: Set a percentage goal to lower your cost-per-conversion. Then create a ramp schedule to scale your ad budget over weeks and months.
Did You Know? Google requires $50,000 in all-time ad spend to upload custom audience lists.
Once ad manager and analytics platforms have been properly configured your company can optimize daily, weekly, and monthly ad spend budgets to maximize:
- Leads who see your ads (impressions)
- Leads who click your ads (clicks)
- Leads who fill out your forms (conversions)
Best Practice: Ensure that tracking pixels are properly installed and conversions are being accurately measured. Then create performance goals for each campaign.
Did You Know? The best ad managers decrease lead costs from month-to-month while increasing conversion rates.
Retargeting is an essential component of online advertising. Once you’ve installed the tracking pixel, you can retarget anyone who visits your website with Google and Bing banner ads and YouTube commercials.
If you’ve ever noticed online advertisements across the internet for websites that you’ve recently visited, you’ve been retargeted.
Best Practice: If someone visits your pricing page and does not make a purchase within a week, you should show retargeting ads promoting a limited time discount code. Similarly, if someone visits a landing page and does not fill out the form, show banner and video ads that reinforce the importance of your call-to-action.
Did You Know? YouTube is owned by Google and all YouTube advertising is managed within the Google Ad Manager.
GET GOOGLE AND YOUTUBE AGENCY SERVICES FOR YOUR COMPANY
Data driven Google and YouTube agency experts are standing by to assist you. Fill out this form and we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support. We look forward to connecting with you.
ABOUT GIANT PARTNERS
20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with proprietary customer databases, strong branding, effective websites, compelling content, marketing tech, online advertising, video advertising, social media and email communications.
