AMPLIFY SALES WITH LEAD GENERATION AND MARKETING AUTOMATION

Generate your own sources of quality leads from interested prospects and ensure a successful handoff from marketing to sales

Giant Partners is a full service lead generation agency that specializes in configuring marketing software and CRM systems to maximize lead generation and revenues from inbound calls, web chat, and landing page forms.

AMPLIFY SALES WITH LEAD GENERATION AND MARKETING AUTOMATION

Generate your own sources of quality leads from interested prospects and ensure a successful handoff from marketing to sales.

Giant Partners is a full service lead generation agency that specializes in configuring marketing software and CRM systems to maximize lead generation and revenues from inbound calls, web chat, and landing page forms.

Leads contacted within 5 minutes are 90% more likely to result in a sale. Live web chat and live transfer inbound calls overcome this obstacle by immediately connecting interested buyers with sales representatives. Learn more

LEAD GENERATION AGENCY BEST PRACTICES

Buyer Personas

Website and social media visitors should be able to easily convert into leads via chat, phone call or landing page form submission. All conversion data should pass directly (zap) into your CRM from each marketing software that you deploy. This allows companies to measure lead quality and monitor sales rep follow up performance in real-time.

Best Practice: Remove all non-essential conversion steps. Every additional step that you require reduces conversions by 30%.

Did you know? 50-80% of inbound leads to sales teams are in the form of web chats. If you do not have a chatbot (which qualifies leads) and live chat system (which connects leads to reps in real-time) you are missing out.

Database Marketing

Speed-to-lead is essential for sales. This is why live web chat and inbound call routing is so important. Lead notifications from chats, calls and forms can easily be configured to push to email, web browser and mobile app. 

Once a lead is generated, contact information should be immediately passed into your CRM and assigned to a sales rep for follow up.

Best Practice: As leads move through the sales pipeline make performance adjustments to marketing content, advertising budgets, and targeted data.

Did You Know? Intercom and Drift make it easy to qualify and assign leads via chat on your website and push leads directly into your CRM.

Data Scientist

All leads are not created equal. As a business owner, or marketing professional, your responsibility is to generate revenues. The days of blind round robin lead distribution are a thing of the past. Leads should be distributed and followed up with based on company best practices, rep expertise, and sales manager goals.

Once a lead is connected with the right sales rep, follow up communications should be templated to answer frequently asked questions, share important case studies, and send price quotes.

Best Practice: Provide each of your sales reps a unique calendar link that they can give out to leads to book meetings based on availability.

Did You Know? Upgrading your CRM and marketing software can have more of a positive effect on overall sales than any other variable.

GET LEAD GENERATION SERVICES FOR YOUR COMPANY

Data driven marketing experts are standing by to assist you. Fill out this form and we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support. We look forward to connecting with you.