LEAD MANAGEMENT THAT AMPLIFIES SALES

Ensure a successful handoff from marketing to sales so that you never waste a lead again.

Giant Partners marketing automation specialists and CRM integration teams collaborate to create elegant lead follow up systems and protocols for maximum contact and close rates.

Leads contacted within 5 minutes are 90% more likely to result in a sale.

 

Leads contacted within 5 minutes are 90% more likely to result in a sale.

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BEST PRACTICES

Make It Easy for Leads to Respond to Your Call-to-Action

Every campaign needs secure and mobile-friendly landing pages that reinforce your call-to-action. Lead forms should be easy to fill out on any device and only contain essential contact fields.

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A 15 to 30 second video is the best form of content to include on a landing page to increase conversion rates.

Best Practice: Remove all non-essential conversion steps. Every additional click that you require reduces conversions by 30%.

Did You Know? For more clicks, include a combination of text, image and button links.

Every campaign needs secure and mobile-friendly landing pages that reinforce your call-to-action. Lead forms should be easy to fill out on any device and only contain essential contact fields.

Get Lead Management Free Quote

A 15 to 30 second video is the best form of content to include on a landing page to increase conversion rates.

Best Practice: Remove all non-essential conversion steps. Every additional click that you require reduces conversions by 30%.

Did You Know? For more clicks, include a combination of text, image and button links.

Leads Contacted within 5 Minutes are 90% More Likely to Close

Speed-to-lead is essential for sales. Once a lead is generated, contact information must be passed in real-time to a rep for immediate follow up. This typically occurs in three ways:

Email notification, dashboard update, and pop up message

Best Practice: As leads move through the sales pipeline make performance adjustments to content, ad spend and data.

Did You Know? Each company needs their own definitions of marketing and sales leads.

Send Automated Emails and Texts to Enhance Customer Experience

The most powerful function of marketing automation is lead nurturing. Once a prospect has responded to your campaign their experience can be personalized with:

  • Emails containing special offers and opportunities
  • Text messages with notifications and updates

Best Practice: Implement lead scoring for form submissions, purchase history, and website actions. Then trigger marketing automations based on lead scores.

Did You Know? Automated emails and text messages motivate sales reps to follow up with leads in a timely manner. 

COMPREHENSIVE DIGITAL MARKETING SERVICES GUIDE

This 50 page free resource is packed with best practices, tips, training videos and package details. Download and share with members of your team when planning data-driven digital marketing campaigns.