WEB DESIGN AGENCY THAT SETS THE PATH FOR SUCCESS

Digital marketing campaigns are powered by websites that drive views, clicks and conversions

We are a website design agency consisting of UX designers, front-end developers and marketing strategists.  We ensure that your website is beautiful, easy to navigate from any device, simple to manage, and secure. Prices based on scope of project.

WEB DESIGN AGENCY THAT SETS THE PATH FOR SUCCESS

Digital marketing campaigns are powered by websites that drive views, clicks and conversions.

We are a website design agency consisting of UX designers, front-end developers and marketing strategists.  We ensure that your website is beautiful, easy to navigate from any device, simple to manage, and secure. Prices based on scope of project.

High performing websites look great on any device, have a valid security certificate, and load quickly. Approximately 50% of web traffic will abandon your site if it is not mobile responsive, https secure, and load in 4 seconds.

WEB DESIGN AGENCY BEST PRACTICES

Web Design Agency Website

Data paranoia is at an all time high. If your website doesn’t have a valid security certificate (https) anyone who enters their personal information is at risk. Similarly, if your website is difficult to navigate on a smartphone studies show that 50% of traffic will immediately abandon.

Best Practice: On a smartphone, you should be able to easily thumb through and convert on every page of your website.

Did You Know? A security certificate and mobile experience are two of the major factors in Google and Bing SEO rankings.

Top 10 web design elements according to our web design agency team

Web design elements are the building blocks of a well-designed website, and they play a crucial role in creating an aesthetically pleasing and user-friendly experience.

Top 10 web design elements:

1. Layout: The layout of a website refers to the way content is organized and presented on the page. It includes the placement of headers, footers, sidebars, and the main content area. A well-structured layout makes it easy for users to navigate and find information.

2. Typography: Choosing the right fonts and text styles is essential for readability and visual appeal. Typography includes font selection, size, line spacing, and text alignment.

3. Color: The color scheme of a website sets the mood and conveys the brand’s identity. A harmonious color palette helps create a visually pleasing design and enhances user experience.

4. Images and graphics: High-quality images, illustrations, and icons are essential for visual appeal. They can help convey messages, provide context, and engage users.

5. Navigation: Effective navigation is crucial for helping users move around the website easily. This includes menus, navigation bars, breadcrumbs, and links that guide users to different pages and sections.

6. White Space: White space, or negative space, is the empty space between design elements. It helps improve readability, reduce clutter, and create a clean and organized appearance.

7. Calls to Action (CTAs): CTAs are buttons or links that encourage users to take specific actions, such as signing up, making a purchase, or contacting the company. They should be prominently displayed and stand out visually.

8. Responsiveness: With the increasing use of mobile devices, responsive design is crucial. A responsive website adjusts its layout and content to fit various screen sizes, ensuring a consistent user experience on different devices.

9. User Interface (UI) Elements: UI elements like forms, checkboxes, radio buttons, and dropdown menus should be user-friendly and intuitive to enhance the usability of your website.

10. Loading Speed and Performance: Web design should prioritize fast loading times and optimal performance. Slow-loading pages can lead to a poor user experience and affect search engine rankings.

Final Thought:  It is essential to remember that effective web design is a combination of these elements tailored to the specific needs and goals of the business and its target audience. Additionally, web design trends evolve over time, so it’s a good practice to stay updated with the latest design trends and technologies to keep your website fresh and engaging.

Buyer Personas

Facebook, YouTube, Instagram and other social channels are the first place customers look to see if people like your product. Modern websites are integrated with social media and industry relevant online review sites.

Do your channels look professional? How many followers do you have? Do you have positive comments? Your answer to these basic questions can have huge repercussions. Review sites like Yelp, Trip Advisor, and the BBB (varies by industry) are very important to online customers.

Best Practice: Have a plan and process for collecting online reviews from customers. Remember… raw videos are best.

Did You Know? Bad customer reviews are often the main culprit for underperforming marketing campaigns.

What is the best way to gain online reviews to build social proof for my products?

Gaining online company reviews for product social proof is essential for building trust and credibility with potential customers.

Recommended strategies:

1. Provide Excellent Products or Services: The most fundamental way to generate positive reviews is to offer high-quality products or services. Satisfied customers are more likely to leave positive feedback.

2. Ask Satisfied Customers: Reach out to your happy customers and politely request a review. You can do this via email, social media, or in-person interactions. Make it easy for them by providing direct links to review platforms.

3. Create a Review Generation Process: Incorporate a review request into your post-purchase or post-service process. Send automated follow-up emails or texts to customers after they’ve had a chance to experience your offering.

4. Offer Incentives: Some companies provide small incentives, such as discounts, coupons, or entry into a giveaway, in exchange for reviews. However, be cautious about this approach, as some review platforms have policies against incentivized reviews.

5. Streamline the Review Process: Make it as simple as possible for customers to leave reviews. Provide clear instructions and direct links to popular review platforms like Google, Yelp, TripAdvisor, or industry-specific sites.

6. Utilize Social Proof: Display existing positive reviews on your website, social media, and other marketing materials. Seeing reviews from others can encourage more customers to share their opinions.

7. Engage with Customers: Respond to reviews, both positive and negative, in a professional and empathetic manner. Engaging with reviewers shows that you care about their feedback and are willing to address concerns.

8. Leverage Online Review Platforms: Claim and optimize your business profiles on review platforms to make it easier for customers to find you and leave reviews. This includes Google My Business, Yelp, Facebook, and others.

9. Monitor Online Mentions: Keep an eye on social media, forums, and other online spaces where people might be discussing your brand. Engage with those conversations and kindly request reviews from satisfied customers.

10. Train Your Team: If you have a team, educate them on the importance of online reviews and how to ask for them. Ensure they understand the company’s review generation process.

11. Be Authentic: It’s important to maintain the authenticity of your reviews. Do not post fake reviews or attempt to manipulate the review system, as this can lead to negative consequences.

12. Encourage User-Generated Content: Encourage customers to share their experiences on social media with specific hashtags or by tagging your company. User-generated content can boost your online presence and attract reviews.

Remember that while positive reviews are essential, negative reviews can provide valuable feedback for improvement. Use them as an opportunity to address concerns and show your commitment to customer satisfaction. Building a strong online reputation takes time, so be consistent in your efforts and focus on delivering exceptional customer experiences.

Data Scientist

Modern websites are as easy to manage as they are beautiful. Generally, we recommend WordPress DIVI for new website builds. With just a few clicks multiple users can edit website copy, images, and videos as well as social share settings and meta-descriptions.

The days of needing a webmaster to manage your website are over. If you can type, drag and drop, and make style selections… you are good to go.

Additionally, we help you set up Google Analytics so that you can measure traffic, bounce rate, and conversions.

Best Practice: Show multiple team members how to use a visual editor to manage your website in real-time (Our web design agency can help train your team).

Why is WordPress DIVI the recommended content management system for new websites?

As a web design agency we recommend WordPress DIVI for new websites in most cases.

WordPress DIVI features:

1. User-Friendly: Divi is a user-friendly drag-and-drop page builder for WordPress, making it accessible for people with limited web development experience. This can help you create websites more quickly and easily.

2. Customization: Divi offers a high degree of customization through its modules and settings, allowing you to create unique and visually appealing web design without extensive coding.

3. Responsive Design: Divi is designed to create responsive websites, meaning your site will look and function well on a variety of devices and screen sizes.

4. Pre-Designed Templates: Divi comes with a library of pre-designed templates and layout packs, which can serve as a starting point for your website, saving you time in the design process.

5. Community and Support: WordPress and Divi have large user communities, which means you can find plenty of online resources, tutorials, and support forums to help you with any issues or questions you might have.

6. SEO-Friendly: WordPress, when configured properly, can be a good platform for search engine optimization (SEO), helping your site rank well in search engine results.

7. E-commerce Integration: WordPress Divi support various e-commerce plugins, making it suitable for online stores and businesses.

8. Scalability: WordPress DIVI is highly scalable and can handle websites of various sizes, from small personal blogs to large corporate websites.

Final thought: It’s important to note that there is no one-size-fits-all answer to which content management system (CMS) is the “best” for websites, as the choice of CMS depends on various factors, including your specific needs, goals, and technical expertise. WordPress DIVI is a superior content mangment system due to its user-friendliness, flexibility, and community support.

GET WEBSITE CONSULTATION FOR YOUR BUSINESS

Send us a message below we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support.

ABOUT GIANT PARTNERS

20 years. 5000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with proprietary marketing databases, strong branding, effective websites, compelling content, social media advertising, email marketing, web search advertising and marketing automation.