PPC WEB SEARCH ADVERTISING THAT REACHES CUSTOMERS

Reach qualified leads with industry leading precision across Google, Bing, YouTube and display networks

Giant Partners is a full service PPC agency that leverages custom audience list uploads to directly target pre-qualified customers and drive low cost high performing pay-per-click campaigns. Our team consists of experienced ad managers, web search specialists, landing page designers and content marketers.

PPC WEB SEARCH ADVERTISING THAT REACHES CUSTOMERS

Reach qualified leads with industry leading precision across Google, Bing, YouTube and display networks.

Giant Partners is a full service PPC agency that leverages custom audience list uploads to directly target pre-qualified customers and drive low cost high performing pay-per-click campaigns. Our team consists of experienced ad managers, web search specialists, landing page designers and content marketers.

Sales qualified leads can be expensive but they turn into revenues often and fast. Google and Bing pay-per-click and retargeting campaigns are the best way to reach customers that have expressed purchasing intent.  Learn more

DATABASE MARKETING BEST PRACTICES

Database Marketing

Google and Bing enables businesses to pay to be listed at the top of search results. Each keyword and search term has a different cost based on search volume, geographical range, and competition.

Skilled ad managers have the ability to:

  • Identify the best keywords and properly target audiences
  • Capture search intentions and run effective experiments
  • Optimize conversion rates with strategic bidding strategies

Best Practice: Set a percentage goal to lower your cost-per-conversion. Then create a ramp schedule to scale your ad budget over weeks and months.

Did You Know? Google requires $50,000 in all-time ad spend to upload custom audience lists.

Buyer Personas

Once ad manager and analytics platforms have been properly configured your company can optimize daily, weekly, and monthly ad spend budgets to maximize:

  • Leads who see your ads (impressions)
  • Leads who click your ads (clicks)
  • Leads who fill out your forms (conversions)

Best Practice: Ensure that tracking pixels are properly installed and conversions are being accurately measured. Then create performance goals for each campaign.

Did You Know? The best ad managers decrease lead costs from month-to-month while increasing conversion rates.

Data Scientist

Retargeting is an essential component of PPC advertising. Once you’ve installed the tracking pixel, you can retarget anyone who visits your website with Google and Bing banner ads and YouTube commercials.

If you’ve ever noticed online advertisements across the internet for websites that you’ve recently visited, you’ve been retargeted.

Best Practice: If someone visits your pricing page and does not make a purchase within a week, you should show ads promoting a limited time discount code. Similarly, if someone visits a landing page and does not fill out the form, show banner and video ads that reinforce the importance of your call-to-action.

Did You Know? YouTube is owned by Google and all YouTube advertising is managed within the Google Ad Manager.

GET PPC SERVICES FOR YOUR COMPANY

Data driven marketing experts are standing by to assist you. Fill out this form and we’ll get back to you in 30 min Monday thru Friday 7am to 5pm PT. Call (800) 547-8080 or live chat below for immediate support. We look forward to connecting with you.