Google Advertising that Targets Customers
PPC and retargeting campaigns make websites appear at the top of search results, in banner display networks, and on YouTube commercials.
Google enables businesses to pay to be listed at the top of search rankings for any term.
Each term has a different PPC cost based on:
How many times the keyword is searched
The geographical range of the campaign
How many companies are bidding the keyword
Campaign Example: To be placed at the top of paid search in a radius of 100 miles around Seattle rankings for “Best Lawyer in Seattle” might cost $20 – $30 per click. Compare that to “Best Accounting Software” with a nationwide radius might cost $100 – $200 per click.
Ad Spend Optimization for Click, Conversion and Impression Campaigns
The most skilled Google Ad managers find the perfect mix of keywords, range and timing to achieve their cost per-click, per-conversion or per-impression goal.
Spend can be adjusted in real-time to maximize:
Impressions (displays your ad with contact info)
Clicks (drives traffic to website/landing page)
Conversions (gets people to fill out your form)
The best performing PPC campaigns result in the lowest possible cost per-click, per-conversion or per-impression.
Retargeting with Banner Ads and YouTube Commercials
Once you’ve installed the Google tracking pixel, you can target people who visit your website with banner/video ads on Google’s display network and with YouTube commercials.
If you’ve ever noticed online advertisements across the internet for websites that you’ve recently visited, you’ve been retargeted.
Retargeting is the most cost effective way to allocate your Google advertising budget.
Best Practice: If someone visits your pricing page and does not make a purchase within a week, show banner ads promoting a limited time discount code. Similarly, if someone visits a promotional landing page and does not fill out your form, show banner ads and video commercials reinforcing your call-to-action.
Request Google Advertising Services for Your Business
You will be contacted by a digital marketing specialist that will help you plan and implement a Google advertising campaign that targets your customers.