EFFECTIVE EMAIL MARKETING SERVICES

Deliver email messages that avoid the junk folder and get opened and clicked.

Giant Partners team of email marketing specialists ensure that your message gets delivered to both business and consumer email inboxes.

Giant Partners manages domain and IP reputation and executes all types of cold email marketing campaigns.

 

Giant Partners manages domain and IP reputation and execut all types of cold email marketing campaigns.

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BEST PRACTICES

Email Marketing is All About Getting Leads to Open and Click

Clean email design and code ensures that messages avoid junk and are easy to read on any device.

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The best emails are:

  • Personalized with dynamic fields
  • Clear with a compelling call-to-action
  • Brief message with as few words as possible
  • Mobile responsive (adjusts to screen size)

Best Practice: Spam trap words such as “free”, “!”, “$”, and “click here” should be avoided under all circumstances. 

Did You Know? For more clicks, include a combination of text, image and button links.

Clean email design and code ensures that messages avoid junk and are easy to read on any device.

Get Email Marketing Free Quote

The best emails are:

  • Personalized with dynamic fields
  • Clear with a compelling call-to-action
  • Brief message with as few words as possible
  • Mobile responsive (adjusts to screen size)

Best Practice: Spam trap words such as “free”, “!”, “$”, and “click here” should be avoided under all circumstances. 

Did You Know? For more clicks, include a combination of text, image and button links.

Send Cold Email in Waves to Ensure Maximum Deliverability

When sending cold email it is vital to inbox deliverability that emails are dripped out slowly over time. In general, companies should never send out more than 25,000 emails at once and never to more than 10 employees at the same company at the same time.

Bulk messages must be sent from a warmed email IP address and sending domain or your emails will go into spam.

Best Practice: Send cold emails from a third party email provider. When those messages are successfully delivered, opened, or clicked those contacts can be safely added to your primary email system.

Did You Know? If you are sending to cold emails be sure that addresses are cleaned before deployment.

 

Send Personal and Company Style Emails to Lead Prospects

We start every email campaign by dripping a combination of personal and company style emails to lead prospects. Once we’ve established your sending domain we can send in larger volumes.

We then test subject lines, sender names, sending times, and frequency of messages. Studies have shown that 50% of emails are opened based on subject line alone.

Best Practice: Send personal message email variations from members of your team and automate one-liner follow ups for individuals who open but do not respond.

Did You Know? Email deliverability is almost entirely based on domain and IP reputation.

 

COMPREHENSIVE DIGITAL MARKETING SERVICES GUIDE

This 50 page free resource is packed with best practices, tips, training videos and package details. Download and share with members of your team when planning data-driven digital marketing campaigns.