Linkedin is the world’s largest professional social network with over 610 million users in 200 countries and regions. It’s no wonder that LinkedIn is a powerful tool for B2B marketing.
As a business-to-business marketer, you can use LinkedIn to find and connect with potential customers, partners, and suppliers. You can also use it to build thought leadership, generate leads, and drive website traffic. In fact, LinkedIn is the most popular social media platform among Fortune 500 executives. According to Social Media Examiner, LinkedIn is the best social media platform for B2B marketing. In a survey of over 3,700 marketers, 60% of respondents said LinkedIn was either extremely effective for generating leads for business to business market.
The survey also found that LinkedIn is the most effective platform for promoting content, followed by Twitter and Facebook.
And since LinkedIn is much more than just a networking site, you can use it to find relevant content, connect with influencers, and share your own content. So if you’re not using LinkedIn for B2B marketing, you’re missing out on a lot of potential leads.
In our previous article talking about how to market to business owners on LinkedIn, we offered some tips on how to use LinkedIn for business marketing. But in this article, we’re going to focus on why LinkedIn is ideal for B2B marketing.
Table of Contents
- Why Should You Use LinkedIn for your B2B marketing efforts?
- What is LinkedIn And How Does It Work?
- The Benefits of LinkedIn For B2B Marketing.
- How To Create a LinkedIn Profile That Stands Out?
- Tips For Using LinkedIn To Reach Your Target Market
- Case Studies Of Successful B2B LinkedIn Campaigns.
- How To Measure The Success Of Your LinkedIn Marketing Efforts?
- Additional Resources To Help You Get Started With LinkedIn Marketing
Why Should You Use LinkedIn For Your Business-to-business Marketing Efforts?
Let’s take a look at some of the reasons.
LinkedIn is full of potential customers: As I mentioned, LinkedIn has over 610 million users in 200 countries and regions. This means that there are a lot of potential customers on the platform. In fact, LinkedIn is the most popular social media platform among Fortune 500 executives.
You can use LinkedIn to build thought leadership: Thought leadership is important in the business-to-business space. It helps you position yourself as an expert in your industry and makes you more credible in the eyes of potential customers.
LinkedIn is a great way to generate leads: LinkedIn is an effective platform for generating leads. In a survey of over 3,700 marketers, 60% of respondents said LinkedIn was either extremely effective or somewhat effective for generating leads for business to business marketing.
LinkedIn is great for sharing content: Not only can you use LinkedIn to find relevant content, but you can also use it to share your own content. This is a great way to drive traffic back to your website or blog.
You can use LinkedIn to connect with influencers: LinkedIn is a great platform for connecting with influencers in your industry. These are the people who have the ability to reach a large audience and influence their decisions.
Phi Dang - Director of Sidepost
According to Phi Dang, Director of Sidepost, LinkedIn is a great platform for content marketing. You can share blog posts, infographics, and other types of content to reach a wider audience. By sharing high-quality content, you position yourself as an expert in your field and build relationships with potential customers. It’s a powerful tool for promoting your brand and generating leads.
What is LinkedIn And How Does It Work?
LinkedIn is a social networking site that is designed specifically for professionals. LinkedIn allows you to connect with other professionals in your industry, share content, and find job opportunities.
The platform is free to use and is available in over 200 countries and regions. LinkedIn has over 610 million users, making it the largest professional social network.
LinkedIn is a great platform for networking, sharing content, and finding job opportunities. However, LinkedIn can also be used for marketing purposes. With that being said, B2B marketer should use LinkedIn as part of their social media marketing strategy.
LinkedIn can be used to generate leads to your website, share your content. You can build thought leadership by doing research and writing articles on LinkedIn. You can also use LinkedIn to connect with influencers in your industry to promote your content
The Benefits of LinkedIn For B2B Marketing
The pros are that LinkedIn is full of potential customers and is an effective platform for generating leads, promoting content, and connecting with influencers. Although, it can be time-consuming and it may be difficult to stand out from the competition .
The cons are that LinkedIn can be time-consuming and it may be difficult to stand out from the competition. However, the pros outweigh the cons and LinkedIn should be used as part of a social media marketing strategy for B2B marketers.
Chirayu Akotiya - Global Head Marketing of Leena AI
According to Chirayu Akotiya, Global Head Marketing of Leena Al, There are multiple benefits to using LinkedIn for B2B marketing. Besides driving leads, and the presence of target audiences, LinkedIn also allows
brands to establish themselves as thought leaders in the market. This helps build their credibility and brand themselves better.
How To Create a LinkedIn Profile That Stands Out?
These days B2B marketers are using LinkedIn as a way to connect with potential customers and generate leads. If you’re going to use LinkedIn for marketing purposes, it’s important to create a profile that stands out from the rest. In doing so, you’ll be more likely to reach your target audience and achieve your marketing goals.
Here are some tips for creating a LinkedIn profile that stands out:
Use a professional headshot: A professional headshot is a must-have for any LinkedIn profile. This will help you appear more trustworthy and credible to potential customers.
Write a compelling headline: Your headline should be reflective of your professional brand and what you do. Avoid using generic titles such as “marketing professional” or “salesperson.” Be specific and use keywords that accurately describe what you do.
Use rich media: LinkedIn allows you to embed videos and images in your profile. This is a great way to showcase your work and add some personality to your profile.
Highlight your successes: Be sure to highlight your successes, both professional and personal. This will show potential customers that you’re an expert in your field and that you’re someone who gets results.
Betty Tan- CEO of Custom Wiring Loom
According to Betty Tan, CEO of Custom Wiring Loom, Whether an organisation operates online or offline, lead generation is critical. Your lead generating plan must specifically identify the needs of your target audience. There are numerous ways to produce leads, but it is always important to generate leads from a source with millions of active leads.
Tips For Using LinkedIn To Reach Your Target Market
As a B2B marketer, you should use LinkedIn as part of your social media marketing strategy. LinkedIn is a great platform for generating leads, promoting content, and connecting with influencers. However, it’s important to keep the following tips in mind when using LinkedIn to reach your target market:
The more active you are on LinkedIn, the more likely you are to reach your target market. Post regularly, comment on other users’ posts, and join relevant LinkedIn groups.
As mentioned above, LinkedIn is a search engine. This means that it’s important to use keywords throughout your profile and in your posts. Use keywords that accurately describe your skills and experience. This will help you appear in search results when potential customers are looking for someone with your specific skillset.
LinkedIn is a great platform for promoting your content. Share blog posts, infographics, videos, and other types of content that will be of interest to your target market.
LinkedIn is a great place to connect with influencers in your industry. Follow and engage with influencers who are relevant to your business. This will help you build relationships and reach a wider audience.
LinkedIn Ads is a great way to reach your target market on LinkedIn. You can target ads to specific LinkedIn users based on their location, job title, and other factors. LinkedIn Ads is an effective way to generate leads and promote your content.
Ronan Hickey- CEO of Marketing Consultant
According to Ronan Hickey, CEO of Marketing Consultant, The precursor to running successful LinkedIn B2B promotional campaigns is knowing exactly who your target market is. You need to know the companies and the job titles of the decision makers that make up your ideal target market. I recommend spending the required time needed to get this spot on.
Case Studies Of Successful B2B LinkedIn Campaigns.
Here are three case studies of successful B2B LinkedIn campaigns in 2022
An example of a B2B LinkedIn campaign is the “12 Days of Christmas” campaign from HubSpot. This campaign was designed to generate leads and increase brand awareness. HubSpot used a variety of content types, including blog posts, infographics, videos, and ebooks. They also ran LinkedIn Ads and promoted their content through LinkedIn groups. As a result of this campaign, HubSpot generated over 2,000 leads and increased their brand awareness.
Another successful B2B LinkedIn campaign is the “Dormant Accounts” campaign from Salesforce. This campaign was designed to reactivate dormant Salesforce accounts. Salesforce used a mix of email marketing and LinkedIn Ads to reach their target market. They also offered a free trial as an incentive for people to reactivate their accounts. As a result of this campaign, Salesforce was able to reactivate over 10,000 dormant accounts.
Finally, the “LinkedIn Makeover” campaign from Hootsuite is a great example of a successful B2B LinkedIn campaign. This campaign was designed to increase brand awareness and generate leads. Hootsuite used a variety of content types, including blog posts, infographics, and videos. They also ran LinkedIn Ads and promoted their content through LinkedIn groups. As a result of this campaign, Hootsuite increased their brand awareness and generated over 5,000 leads.
When creating your own B2B LinkedIn campaigns, keep these case studies in mind. Use them as inspiration and guidance to create campaigns that will be successful in achieving your marketing goals.
How To Measure The Success Of Your LinkedIn Marketing Efforts?
There are a few key metrics that you should track to measure the success of your LinkedIn marketing efforts. These metrics will help you understand what’s working and what’s not so you can make necessary adjustments.
The engagement rate is the number of people who engage with your content divided by the number of people who see it. Engagement includes any action taken on your content, such as likes, comments, or shares. To calculate your engagement rate, simply divide the number of engagements by the number of impressions.
The lead generation rate is the number of leads generated divided by the number of people who see your content. To calculate your lead generation rate, simply divide the number of leads generated by the number of impressions.
The conversion rate is the number of people who take a desired action divided by the number of people who see your content. The desired action could be anything from subscribing to your email list to making a purchase. To calculate your conversion rate, simply divide the number of conversions by the number of impressions.
Additional Resources To Help You Get Started With LinkedIn Marketing.
We know that LinkedIn has a lot to offer when it comes to marketing, but it can be tough to know where to start. If you’re looking for additional resources to help you get started with LinkedIn marketing, here are a few we recommend:
How To Use LinkedIn For B2B Marketing:
This guide provides an overview of how to use LinkedIn for B2B marketing. It covers topics such as creating a company page, using LinkedIn Ads, and creating content.
The Ultimate Guide To LinkedIn Marketing:
This guide covers everything you need to know about LinkedIn marketing. It includes tips on creating a strong profile, building a network, and generating leads.
10 Tips For Creating A Successful LinkedIn Marketing Strategy:
This article provides 10 tips for creating a successful LinkedIn marketing strategy. These tips will help you get the most out of LinkedIn and achieve your marketing goals.
How To Use LinkedIn For Lead Generation:
This guide covers how to use LinkedIn for lead generation. It includes tips on creating a strong profile, building a network, and creating content.
How To Optimize Your LinkedIn Profile For B2B Marketing:
This guide covers how to optimize your LinkedIn profile for B2B marketing. It includes tips on creating a strong headline, summary, and experience section.
By following these guides and implementing their advice, you’ll be well on your way to success with LinkedIn marketing. Want more help with your marketing efforts, learn more at Giant Partners for more great tips and advice.
Bram Jansen - Co-Founder of VPN Alert
According to Bram Jansen, Co-Founder of VPN Alert, LinkedIn reports that video views on corporate pages are three times higher than views on static company pages and that overall video content is five times more successful at creating engagements.
Linkedin is the best platform for B2B marketing because it has the perfect audience for your business, it allows you to create content that is relevant to your target market, and it provides you with powerful tools to help you reach your marketing goals. With Linkedin, you can easily connect with potential customers, partners, and clients, which makes it the perfect platform for B2B marketing. Thanks for reading!
