Welcome to Data Mixology by Giant Partners. My name is Jesse, your Data Mixologist, here to give you some straight-up data science. I wanted to share with you my favorite recipe for a killer Friday Happy Hour drink – The Cuba Libre. In the YouTube video below, I’ll talk about data mixology fundamentals as we work on our bartending skills together. Follow along with me to create the perfect Cuba Libre and the perfect database, just in time for your Friday afternoon happy hour.
1 oz of Soda
2 oz of Rum
4 oz of Coca Cola
½ a Lime
Serve over Ice
Let’s Mix a Cuba Libre!
Watch our first episode of Data Mixology below:
First of all, your main ingredient in this cocktail recipe is rum, and in a database, it would be the demographics. It’s your main base and includes income, gender, and age. Now at Giant Partners, we don’t like aged data, so we’re not using any old four-year-old data on our lists. However, we do like an aged rum for our drink. That is the basis of your cocktail, so we’re going to put a lot of that in there.
Next, we’re going to look at some psychographic information represented by some Coke or Pepsi, depending on your taste. Psychographic information is hobbies & interests, personality, and values. Do you like to watch sports? Do you like to go out and ride a bike? Do you like jogging? Do you like hiking?
Then, we sprinkle in a bit of lifestyle data, and in this case we’re going to use some club soda. Lifestyle includes way of life, culture, and society. Do you live in the suburbs or do you live on a farm? What kind of ads do you want to see based on your current situation?
Those are the three main ingredients you mix to get your perfect database, and then go out there and do some marketing. Then we’ll put a little bit of responder information. In general, responder information is like, “Hey, I respond to travel ads, or I respond to car ads.” Some guys really like cars and buy a lot of them. It correlates very well with our data mixology here today.
If you like what you see in this video, call in to Giant Partners and ask for the Data Mixologist. Giant Partners is a full service data and digital marketing agency specializing in targeted omni-channel advertising, website development, CRM integration, conversion rate optimization, branding, content creation and influencer outreach. We specialize in creating the perfect data lists to help your business thrive!
The Data Mixologist