How to Grow Your Email List: The Definitive Guide (2023)

 How to grow your email list 2023? 

Well, you might have heard this before, but once you’ve worked-out how to optimize the amount of money you’re making from your existing email list, keep in mind that growing your mailing list is your 1st step to success.

Well, converting a website visitors to a possible loyal customer can be tricky but you can do it through growing your email list.

This blog will show you why email list is the future of marketing.  

Growing your email list can be a daunting task, but it’s important to start building your email lists 2022 as early as possible. 

Because email is such a powerful marketing tool, and having it will give you a big advantage when it comes to promoting your business.  

Although it is simply a list of email addresses that you have collected from your subscribers, you can use this list of emails to send out newsletters, promotional materials, or even just updates about your business.

So, want to know some awesome marketing strategies that will help you grow your email list this year?

Table of Contents

• #1 Giveaways
• Add a sign-up option to your membership forms
• Use pop-ups strategically
• Run a webinar with other influencers
• Strategic guest posting
• Ask at events to grow your email
• Grow Your Email List Through Various Marketing Platform
• Grow Your Email List With Facebook
• Grow Your Email List With Instagram
• Grow Your Email List With Linktree
• Grow Your Email List With Google Ads
• Grow Your Email List With Pinterest
• Grow Your Email List With Youtube Channel
• Why grow your email list with Telegram?
• WhatsApp is a great way to grow your business too.
• How To Overcome Challenges while growing your email list?

There are a lot of different methods out there, and not all of them work well. Here are 10 tips that actually work to help you grow your email list 2022:

The best way to get people to sign up for your email list

There is no one-size-fits-all answer to this question, as the best way to get people to sign up for your email list will vary depending on your industry and target audience. 

However, some common methods of growing an email list include using social media, pay-per-click ads, and even traditional advertising methods like print or television ads.

We will go into more detail about these tactics below.

#1 Giveaways

This method is one of the fastest ways to grow your email list by far. 

People love free stuff, so offering a contest or giveaway is a great way to get people to sign up for your email list. 

Be sure to make it easy for people to sign up, and be sure to promote your contest or giveaway widely to reach the largest audience possible. 

However, it’s important to make sure that the prize is something that your target audience will actually find valuable, presenting the material with high-quality content. 

Otherwise, they’ll simply unsubscribe from your list once the giveaway is over. 

In a recent study, 33% of contest participants are open to receiving targeted content about the brand and partners. 

You can use this same strategy to get more subscribers, social media followers and customers. 

• Giveaways are a valuable bonus in every post.

Make sure the bonus is something your audience wants and that it will help them achieve something they want. 

For example, if you’re a fitness blogger, you could give away a workout routine or healthy recipe. If you’re a business coach, you could give away a tip sheet on how to start a business.

• Giveaways are a valuable bonus on your home page.

Your homepage is prime real estate for getting people to sign up for your email list or follow you on social media. So make sure you’re giving away a valuable bonus that will encourage people to do so.

• Giveaways are a valuable bonus in your email list opt-in form.

If you want people to sign up for your email list, make sure you’re offering something valuable in return. For example, if you sell products on Etsy, you could give away a coupon code for 10% off their first purchase. Or if you write a blog, you could give away a free eBook on a topic your audience is interested in.

• Giveaways are a valuable bonus to social media followers.

Make sure you’re giving away something valuable to your followers, such as an exclusive discount or early access to new products or content  through social media like Facebook, Instagram, and so on.

• Giveaways are a valuable bonus to customers.

Your customers are the ones who support your business and help you grow. So it’s important to show them how much you appreciate them by giving them a valuable bonus, like a free shipping code or exclusive access to sales or new products.

• Partner with another person or company on a giveaway

By partnering with other businesses or organizations, you have free access to reach a larger audience and grow your list quickly and efficiently. 

In fact, nearly 52% of businesses get more than 20 percent of their revenue from partnerships. That’s a significant amount of dough coming in from collaborative ventures. 

Giving something of value away to another company’s list is a great way to build a relationship and a partnership for many years down the road. 

These giveaways can be shared on all participating companies’ social media channels, email marketing campaigns, and personal and meaningful conversations with the customer. 

Add a sign-up option to your membership forms.

Adding a sign-up option to your membership forms is a great way to grow your email list. 

By giving people the option to sign up for your email list when they join your club or organization, you can make it easy and convenient for them to stay updated on all your latest news and information. 

This is an especially effective method if you have a large or growing membership base.

If you already have an existing newsletter, you can easily add a sign-up link to it to encourage more people to join your email list. Simply add a sentence or two at the beginning or end of your newsletter inviting readers to sign up, and include a link to your sign-up page. 

If a user is genuinely interested in your business or reading the blog further, they will sign up with their email address, helping you extend your email list. However, be sure to use pop-ups sparingly, as too many can be annoying and turn people off from your site.

Use pop-ups strategically.

The average popup conversion rate is 11.09% and the following are some of the highest performing types.  

• Email capture popup

This type of popup is triggered when a user visits your website and tries to leave without subscribing to your email list. The popup appears in front of the user, asking them to enter their email address in order to subscribe.

• Click-to-open popup

This type of popup is triggered when a user clicks on a specific element on your website, like a button or an image. The popup then appears and asks the user to enter their email address or take some other action.

• Timed popup

A timed popup is triggered after a certain amount of time has passed since the user arrived on your website. For example, you might set a timed popup to appear

• Exit-intent popup

An exit-intent popup is triggered when a user’s mouse pointer moves toward the top of their browser window, indicating that they’re about to leave your website. The popup then appears in an attempt to keep the user from leaving.

• Scroll trigger popup

A scroll trigger popup is triggered when a user scrolls down a certain percentage of your web page. For example, you might set a scroll trigger popup to appear when the user has scrolled 70% down the page.

When used correctly, popups can be an effective way to grow your email list and improve your website’s conversion rate. Just be sure to use them sparingly and only trigger them under the right circumstances.

Source: OptinMonk

Include a call-to-action in every blog post.

If you have a blog, make sure to include a call-to-action in every post inviting readers to sign up for your email list.

You can do this by including a link to a landing page or simply inviting them to enter their email address at the end of each post.

If you want people to subscribe to your blog, you need to make it easy for them to do so. Include a call-to-action in every post inviting readers to sign up for your email list. You can do this by including a link to a landing page or simply inviting them to enter their email address at the end of each post.

Make sure your call-to-action is clear and easy to spot. Use strong language that encourages people to take action, such as “sign up now” or “subscribe today.” And don’t forget to let your readers know what they can expect by signing up, such as exclusive content, discounts, or early access to new products or services.

The key is to be as innovative and persuasive as you can with your CTA buttons for maximum efficiency.

This could be a simple text link at the end of each post, or a more prominent banner or pop-up. 

By making it easy for people to sign up for your email list, you can quickly grow your list of subscribers.

Here is a link to 15 call to actions for every blog post that convert and an example of one below

Run a webinar with other influencers

You can partner with other influencers in your industry to host a webinar.

Influencers that have a large following can help promote your webinar to their audience, and as a result, you can reach a larger audience and collect more email addresses.

Running a webinar with other influencers is like co-hosting an event—it’s a great way to reach a larger audience and grow your email list.

When they see how relevant and valuable your offer is, they’ll be much more likely to sign up for your email list. Finally, you can also create exclusive notifications for people who sign up for your email list.

For example, you could offer them early access to new products or special discounts that are only available to email subscribers.

This will give people an incentive to sign up, and it will help you grow your list quickly.

Taking part in a show gives you instant access to thousands of targeted listeners with whom you can share your story and expert insights.  

This can also help facilitate a relationship for future marketing initiatives as well such as podcasts, guest newsletters and guest posting which you can read more about in detail below. 

Strategic guest posting

When it comes to email marketing, one of the most important things you can do is grow your email list. And one of the best ways to do that is through guest posting. Ensure that your guest posts are effective in helping you achieve your email marketing goals.

Guest posting is when you write an article for another website in your industry. 

This is a great way to get exposure for your own website and grow your email list because you can include a call-to-action (CTA) at the end of your article that encourages readers to sign up for your email list.

There are a few things to keep in mind when guest posting for the purpose of growing your email list:

1. Make sure you’re writing for a high-traffic website in your industry. This will ensure that your article is seen by a large number of people.

1. Write a great article that provides value to the reader. This will help you build trust with potential subscribers and increase the likelihood that they’ll sign up for your email list.

1. Include a CTA at the end of your article that encourages readers to sign up for your email list. Make sure your CTA is clear and easy to follow.

1. Share your guest post on social media and other platforms. This will help more people see your article and sign up for your email list.
2. Including links to your website will also help increase your SEO rankings organically which will grow your traffic as well as your email list.

Ask at events to grow your email.

Event staff can ask people if they want to join your email list as they are registering or checking in for the event. 

The goal is to develop a plan that will enable you to gather emails from a variety of venues. As your email list expands, you’ll be able to move prospective consumers from subscribers to prospects who are prepared to make a purchase.

Additionally, if you’re attending an industry event, be sure to collect business cards so you can follow up with potential leads later.

Grow Your Email List Through Various Marketing Platforms

As a business owner, you’re always looking for new ways to grow your email list. And with good reason – email marketing is one of the most effective marketing strategies out there. Not only is it relatively inexpensive, but it also allows you to reach a large audience with minimal effort.

If you want to succeed in online marketing, list building is essential.

A quality email list full of engaged subscribers is one of the most valuable assets your business can have. It allows you to reach out to your target audience directly, and build relationships with potential and current customers.

Grow Your Email List 2022 With Facebook

Did you know that Facebook has over 2 billion active users and a popular social media networking platform. With Facebook you can grow your email list, create events, connect to potential customers, and even sell your products or services.

Below are some tips on how you can use Facebook to grow your email list 2022;

Use Facebook ads to promote a lead magnet or opt-in offer: You can create an ad campaign on Facebook that promotes a freebie or incentive in exchange for an email address. 

This is an effective way to grow your list quickly as you can target specific audiences with your ads.

Although Facebook has been used by businesses now for many years, the CTA button is a new feature which can turn your page from basically a stagnant advertisement to an active entity that drives engagement. 

Almost every business could benefit from more email subscribers. Wouldn’t it be great to convert website visitors to loyal customers? 

After all, the more people on your list, the more new customers you have. 

Growing your email list can be a daunting task, but it’s important to start building your list as early as possible. 

Because email is such a powerful marketing tool, having it will give you a big advantage when it comes to promoting your business. 

Although it is simply a list of email addresses that you have collected from your subscribers, you can use this list of emails to send out newsletters, promotional materials, or even just updates about your business.

Grow Your Email List 2022 With Instagram

If you’re looking to grow your email list, Instagram can be a great platform to focus on. By utilizing some simple strategies, you can quickly start growing your list with targeted, engaged subscribers. Through Instagram DM/IG DM bots, you can target individuals through automated messages.

Instagram DM/IG DM bots are computer programs that can automate your Instagram direct messages. By using a bot, you can send automated messages to people who have interacted with your brand on Instagram.

You can also share a valuable resource in exchange for the signup, such as a free trial and others that can help boost your lead generation efforts even further.

There are a few different ways to use bots to grow your email list with Instagram:

• Use a bot to send a direct message to anyone who likes or comments on one of your posts. In the message, you can invite them to sign up for your email list.

• Use a bot to post a comment on one of your photos. The comment can include a link to a landing page where people can sign up for your email list.

• Use a bot to follow people who follow a certain hashtag. Once the bot follows them, it can send them a direct message with an offer to sign up for your email list.

Grow Your Email List 2022 With Linktree

Another tactic is link in bio to a Linktree that leads to a signup form that looks like an Instagram post. Link in bio to a Linktree can be effective because it allows you to change the link often, without having to change your bio each time. Plus, it looks more professional than just including a URL in your bio.

Utilizing a link in bio to a linktree can also be an effective way to drive people to your sign up form. You can create a Linktree with links to your latest blog post, an ebook you’re offering, or even a landing page where people can sign up for your email list.

Creating a linktree is simple and only takes a few minutes. Once you create your account and add your links, you can start sharing your link in bio on Instagram. Be sure to include a call-to-action in your posts so people know what to do when they click on your link.

Here you can talk about the linkedin lead gen forms. There are tools like lusha and maybe sales navigator that allow you to grab emails from people based on their linkedin profile

Grow Your Email List 2022 With Google Ads

Target potential subscribers with targeted ads and then send them to a landing page where they can sign up for your email list. It can be an effective way to grow your email list quickly and efficiently.

Make sure that your Google ads are reaching the people who are most likely to be interested in subscribing to your email list. Targeting your ads properly will ensure that you get the most bang for your buck.

Send people to a dedicated landing page: When someone clicks on your ad, you want to send them to a landing page that is dedicated to getting them to sign up for your email list. This landing page should have a strong call to action and be very easy to navigate. 

Grow Your Email List 2022 With Pinterest

Searching for the latest ways to reach possible customers and grow your business. And what better way to do that than with the help of one of the world’s largest social media platforms?

That’s right, we’re talking about Pinterest.

With over 250 million monthly active users, Pinterest is a powerful tool that can help you reach a wider audience and drive traffic to your website or blog.

And the best part?

Pinterest is especially effective when it comes to growing your email list. In fact, studies have shown that pins with opt-in forms receive up to 23% more clicks than those without.

Offer an incentive: Offering an incentive, such as a free eBook or report, can be a great way to get people to sign up for your email list. People are more likely to sign up if they know they will get something in return.

Regularly update your Pinterest with content that helps establish them as an expert in their niche, and get future customers to know, like, and trust them by adding value, helping them and enticing them to buy. Then, they should share the content with new audiences using Pinterest, which amplifies content, and allows evergreen content to go viral long after its initial posting date. And take advantage of new Pinterest features that help the algorithm amplify reach, such as the video pins.

So if you’re looking for a new way to grow your email list, here are some tips to help you get started with Pinterest.

1. Create pinning-worthy images

When it comes to creating content for Pinterest, visuals are key. After all, this is a platform that is all about images.

That’s why it’s important to create pinnable images for your blog posts and website articles. These are images that are eye-catching and easy to share on Pinterest.

Think about including an image that is bright and colorful with a clear call-to-action. For example, you could include an image of your opt-in form or freebie offer with a headline that says “Sign up now!” or “Get your free download!”

2. Include a Pin It Button on Your Website.

Make it easy for your visitors to share your content on Pinterest by adding a “Pin It” button to your website or blog.

This button allows visitors to quickly and easily share your images on Pinterest with just a few clicks. And the more easy-to-use your sharing buttons are, the more likely people will be to use them.

3. Participate in Relevant Group Boards

Group boards are a great way to reach a wider audience on Pinterest. These are boards that are created by multiple users and allow for group collaboration.

When you join relevant group boards, you’ll have the opportunity to share your content with a larger audience. And as a result, you’ll be able to drive more traffic to your website or blog.

To find relevant group boards to join, you can do a search on Pinterest or use a tool like BoardBooster.

4. SEO-Optimize Your Pins

Just like with any other form of content, you want to make sure your pins are optimized for SEO. This means including keywords in your pin descriptions and board titles.

By including keywords, you’ll be able to reach a wider audience and attract more visitors to your site. But be sure to use keywords sparingly and avoid keyword stuffing, as this will only hurt your chances of ranking in Pinterest’s search results.

5. Repin Other Users’ Content

In addition to sharing your own content, be sure to repin other users’ content as well. This is a great way to engage with others in the Pinterest community and get your own pins seen by a larger audience.

When you re-pin someone else’s content, be sure to add your own comment or two. This will help you stand out from the rest and get noticed by the original poster.

Grow Your Email List 2022 With Youtube Channel

A lot of businesses put a lot of effort into creating great Youtube videos, but they don’t take full advantage of what the platform has to offer in terms of marketing. If you’re not using your Youtube channel to grow your email list, you’re missing out on a huge opportunity.

Include an annotation in your video that links to a landing page where viewers can sign up for your email list. This is a great way to get people who are already interested in what you have to offer to sign up for your list.

Moreover, add a link to your sign-up page in the description of your video. This is a great way to get people who are interested in what you have to offer to sign up for your list

Why grow your email data list with Telegram?

1.1 billion people use Telegram every month. That’s a lot of potential subscribers for your email list!

But how can you get them to sign up?

Here are a few ideas:

Use a bot: You can add a ‘subscribe’ button to your Telegram channel and link it to a bot. Whenever someone clicks on the button, they’ll be able to subscribe to your list.

Use a link: You can also add a ‘subscribe’ link to your Telegram channel. When people click on the link, they’ll be taken to a landing page where they can sign up for your list.

Use a QR code: You can add a QR code to your Telegram channel that people can scan to subscribe to your list.

Use an inline button: You can also add an inline button to your Telegram messages that people can click on to subscribe to your list.

Use a message: You can send out a message to your Telegram contacts asking them to subscribe to your list.

With 1.1 billion people using Telegram, there’s a lot of potential for growing your email list. So, start using Telegram to your advantage and see your subscriber list grow!

WhatsApp is a great way to grow your business too.

Whatsapp allows you to reach out to potential subscribers who may not be on your email list yet. It also allows you to send messages directly to people’s phones, which can help increase open rates and click-through rates. Plus, WhatsApp is a free app that is easy to use and install on your phone.

How To Overcome Challenges while growing your email lists 2022?

Growing an email list is not that easy, you might encounter challenges that will make you want to give up. But with a few strategies in place, you can overcome these challenges and continue to grow your email list.

Some common challenges include:

• Low open rates that make you question the quality of your list.

If you’re questioning the quality of your email list because of low open rates, there are some solutions that can help. One effective way to improve open rates is to segment your list. This means dividing your contacts into groups based on certain criteria, like their interests or location. Then, you can send more targeted emails to each group, which are more likely to be opened and read. Another solution is to send fewer emails overall, but make sure each one is high-quality and relevant to your audience. This way, they’re more likely to open and read them. Finally, you can also try experimenting with different subject lines, sending times, or email formats to see what works best for your audience. With a little trial and error, you can find the perfect formula for getting your emails opened and read.

• High unsubscribe rates that make you wonder if you’re doing something wrong.

If you’re seeing high unsubscribe rates, there are a few things you can do to try and improve the situation. First, take a look at your content and make sure it’s engaging and relevant to your audience. If it isn’t, consider making some changes. You can also experiment with your tone of voice and delivery to see if that makes a difference. Finally, make sure you’re maintaining integrity and consistency in your communications. If people feel like they can trust you, they’re more likely to stick around.

• Spam complaints that can hurt your deliverability.

If you’re getting a lot of spam complaints, there are a few things you can do to improve your deliverability.

You just need to make sure you’re only sending emails to people who have opted in to receive them. Keep your list clean and up-to-date by regularly removing inactive subscribers. Monitor your spam complaint rate and take steps to reduce it if it gets too high. Additionally, make sure your emails are well-designed and engaging so people actually want to read them. Lastly, pay attention to the content of your emails and make sure you’re not accidentally including anything that could trigger a spam filter.

• Unengaged subscribers that don’t seem to be interested in anything you have to say.

There’s no one-size-fits-all solution to unengaged subscribers,  few things you can do are to make sure you’re providing value. If your subscribers aren’t interested in what you’re offering, they’re not going to engage. People are more likely to engage with content that is easy to read and digest. Try using different types of content, such as videos, infographics, or blog posts, to mix things up and keep your subscribers interested.

• Don’t have time to gather email lists or email addresses due to a number of other responsibilities?

If you’re short on time, there are a few effective solutions to help you gather email addresses. One solution is to use a tool like Google Forms to collect contact information. Another solution is to create a sign-up sheet on your website where people can input their email address. Lastly, you can also use social media platforms like Facebook or Twitter to collect email addresses from your followers. 

If you’re looking for a quick solution, Google Forms is a great option. You can create a form in minutes and start collecting mailing lists right away. Plus, it’s free to use! Creating a sign-up on your website is another easy way to gather email marketing lists. Simply add a form where people can input their contact information. 

Once you have the email addresses, you can add them to your mailing list or contact them directly. Social media platforms like Facebook and Twitter are also great places to collect email addresses. Many people use social media to stay in touch with friends and family, so it’s likely that your followers will be happy to provide their email address. You can either add a sign-up form to your social media page or simply ask people to directly message you their contact information. Collecting data driven marketing list doesn’t have to be time-consuming or difficult. By using one of these simple solutions, you can start building your mailing list in no time!

Keep working at it and don’t give up, even when the going gets tough. With some hard work and dedication, you can overcome mailing list challenges and achieve your goals. You got this!

Hire a professional data-driven marketing agency

An experienced agency will have a deep understanding of the various ways to grow an email list, and will be able to customize a strategy specifically for your business. 

Plus, you can be sure that your email list growth strategy is based on rigorous analysis and testing. 

And will be able to track the results of your mailing list growth campaign and make adjustments as needed to ensure continued success. A professional data-driven marketing agency like Giant Partners can provide you with the resources you need to grow your mailing list quickly and effectively. 

We can help you create compelling opt-in forms, write effective email copy, and design attractive emails that will engage your subscribers. And a number of things, from designing an email template to coming up with a strategy to get more people to sign up for your list. We are a full-service marketing agency that specializes in helping businesses grow their email lists. 

So if you’re looking for help with your email marketing, contact Giant Partners today! 

We would be happy to chat with you about how we can help you overcome these challenges and grow your email list. With these strategies in place, you can overcome any challenge that comes your way when growing your email list. 

So don’t give up, keep moving forward, and hire Giant Partners to help you achieve success. 

We would be happy to discuss your specific needs and tailor a solution that fits your budget.