CORONAVIRUS MARKETING BEST PRACTICES FOR BUSINESSES TO SURVIVE AND THRIVE DURING PANDEMIC
TOP 5 CORONAVIRUS MARKETING BEST PRACTICES TO SURVIVE AND THRIVE
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CORONAVIRUS MARKETING BEST PRACTICE #1
LET THE WORLD KNOW THAT YOU ARE OPEN FOR BUSINESS
It is of paramount importance that businesses let all customers know that they are “Open for Business“. Marketers must figure out how to reach every customer across each digital marketing channel.
Here is a handy list of the most popular cononavirus marketing channels that all companies should be strategically implementing to reach customers and drive performance.
- Business Email (@company.com)
- Personal Email (@gmail.com)
Social Media Advertising
Web Search Advertising
Fact… Your customers are on their mobile devices, tablets and personal computers more today than ever before.
When customers are engaged simultaneously across multiple communication channels they are 400% more likely to respond to your call-to-action.
CORONAVIRUS MARKETING BEST PRACTICE #2
FOCUS ON BRAND LOYALTY
Customers love your brand! Your products and services inherently provide so much more value than anything that can be generically purchased on Amazon. Companies with strong brands and established reputations should focus on what they can do that Amazon cannot.
- Guaranteed product quality
- World-class sales support and customer service
- Extended warranties
Remember… Each differentiator listed above creates purchasing confidence in products and services.
Branding is more important today than ever before. Your name, logo and overall style matters to customers and is often the main factor in their choice to buy your products.
CORONAVIRUS MARKETING BEST PRACTICE #3
PROMOTE SPECIAL DISCOUNTS
It is vital for every coronavirus marketing campaign to promote compelling special discounts and opportunities that give customers a reason to click your link and take advantage of your limited time offer.
- ABC test discount variations across each advertising channel to figure out what works
- Adjust your communication strategy and ad spend in real-time based on results
- Iterate on special discounts based on performance data that you accumulate
Remember… Marketing teams must test promotions until they find special discounts that customers cannot resist.
Revenues should be reconciled with the marketing channel and content type that were responsible for the origination of the lead that resulted in a sale.
CORONAVIRUS MARKETING BEST PRACTICE #4
PROVIDE SPECIAL FINANCING OPTIONS
It is imparative that businesses give customers an easy way to buy now and pay later. Companies that do not provide special financing options will most likely lose out to competitors.
Popular Financing Options
- Extended payment terms
- Zero interest
- Limited time financing
Give customers the inspiration they need to make purchases right away.
Create scarcity by providing financing options for a limited time only. Give customers a reason to invest in your products and services before the deal is gone.
CORONAVIRUS MARKETING BEST PRACTICE #5
CREATE A CULTURE OF VIDEO CHAT
Companies that create and embrace of culture of video chat during the coronavirus pandemic will set themselves apart from competition.
While video chat may be initially uncomfortable for some, you will find that creating this culture will increase overall employee performance and customer experience.
Video Chat Essentials
- Customer support (1-to-1)
- Staff communications (Group)
- Training and guides (Recorded)
- Live webinars (Produced)
Remember… 80% of communication is non-verbal and video chat is most modern way of communicating efficiently.
Customers don’t care how you like to communicate. Do everything in your power to text, call, email, or video chat according to customer preferences.
Share this coronavirus marketing best practices article with members of your leadership team so that your company can survive and thrive during these crazy and unprecedented times.
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MORE CORONAVIRUS MARKETING RESOURCES
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