Linkedin is the world’s largest professional social network with over 610 million users in 200 countries and regions. It’s no wonder that LinkedIn is a powerful tool for B2B marketing.
As a business-to-business marketer, you can use LinkedIn to find and connect with potential customers, partners, and suppliers. You can also use it to build thought leadership, generate leads, and drive website traffic. In fact, LinkedIn is the most popular social media platform among Fortune 500 executives. According to Social Media Examiner, LinkedIn is the best social media platform for B2B marketing. In a survey of over 3,700 marketers, 60% of respondents said LinkedIn was either extremely effective for generating leads for business to business market.
The survey also found that LinkedIn is the most effective platform for promoting content, followed by Twitter and Facebook.
And since LinkedIn is much more than just a networking site, you can use it to find relevant content, connect with influencers, and share your own content. So if you’re not using LinkedIn for B2B marketing, you’re missing out on a lot of potential leads.
In our previous article talking about how to market to business owners on LinkedIn, we offered some tips on how to use LinkedIn for business marketing. But in this article, we’re going to focus on why LinkedIn is ideal for B2B marketing.
Table of Contents
- Why should you use LinkedIn for your B2B marketing efforts?
- What is LinkedIn And How Does It Work?
- The Benefits of LinkedIn For B2B Marketing.
- How To Create a LinkedIn Profile That Stands Out?
- Tips For Using LinkedIn To Reach Your Target Market
- Case Studies Of Successful B2B LinkedIn Campaigns.
- How To Measure The Success Of Your LinkedIn Marketing Efforts?
- Additional Resources To Help You Get Started With LinkedIn Marketing
Why Should You Use LinkedIn For Your Business-to-business Marketing Efforts?
Let’s take a look at some of the reasons.
LinkedIn is full of potential customers: As I mentioned, LinkedIn has over 610 million users in 200 countries and regions. This means that there are a lot of potential customers on the platform. In fact, LinkedIn is the most popular social media platform among Fortune 500 executives.
You can use LinkedIn to build thought leadership: Thought leadership is important in the business-to-business space. It helps you position yourself as an expert in your industry and makes you more credible in the eyes of potential customers.
LinkedIn is a great way to generate leads: LinkedIn is an effective platform for generating leads. In a survey of over 3,700 marketers, 60% of respondents said LinkedIn was either extremely effective or somewhat effective for generating leads for business to business marketing.
LinkedIn is great for sharing content: Not only can you use LinkedIn to find relevant content, but you can also use it to share your own content. This is a great way to drive traffic back to your website or blog.
You can use LinkedIn to connect with influencers: LinkedIn is a great platform for connecting with influencers in your industry. These are the people who have the ability to reach a large audience and influence their decisions.
Tips For Using LinkedIn To Reach Your Target Market
As a B2B marketer, you should use LinkedIn as part of your social media marketing strategy. LinkedIn is a great platform for generating leads, promoting content, and connecting with influencers. However, it’s important to keep the following tips in mind when using LinkedIn to reach your target market:
The more active you are on LinkedIn, the more likely you are to reach your target market. Post regularly, comment on other users’ posts, and join relevant LinkedIn groups.
As mentioned above, LinkedIn is a search engine. This means that it’s important to use keywords throughout your profile and in your posts. Use keywords that accurately describe your skills and experience. This will help you appear in search results when potential customers are looking for someone with your specific skillset.
LinkedIn is a great platform for promoting your content. Share blog posts, infographics, videos, and other types of content that will be of interest to your target market.
LinkedIn is a great place to connect with influencers in your industry. Follow and engage with influencers who are relevant to your business. This will help you build relationships and reach a wider audience.
LinkedIn Ads is a great way to reach your target market on LinkedIn. You can target ads to specific LinkedIn users based on their location, job title, and other factors. LinkedIn Ads is an effective way to generate leads and promote your content.
Case Studies Of Successful B2B LinkedIn Campaigns.
Here are three case studies of successful B2B LinkedIn campaigns in 2022
An example of a B2B LinkedIn campaign is the “12 Days of Christmas” campaign from HubSpot. This campaign was designed to generate leads and increase brand awareness. HubSpot used a variety of content types, including blog posts, infographics, videos, and ebooks. They also ran LinkedIn Ads and promoted their content through LinkedIn groups. As a result of this campaign, HubSpot generated over 2,000 leads and increased their brand awareness.
Another successful B2B LinkedIn campaign is the “Dormant Accounts” campaign from Salesforce. This campaign was designed to reactivate dormant Salesforce accounts. Salesforce used a mix of email marketing and LinkedIn Ads to reach their target market. They also offered a free trial as an incentive for people to reactivate their accounts. As a result of this campaign, Salesforce was able to reactivate over 10,000 dormant accounts.
Finally, the “LinkedIn Makeover” campaign from Hootsuite is a great example of a successful B2B LinkedIn campaign. This campaign was designed to increase brand awareness and generate leads. Hootsuite used a variety of content types, including blog posts, infographics, and videos. They also ran LinkedIn Ads and promoted their content through LinkedIn groups. As a result of this campaign, Hootsuite increased their brand awareness and generated over 5,000 leads.
When creating your own B2B LinkedIn campaigns, keep these case studies in mind. Use them as inspiration and guidance to create campaigns that will be successful in achieving your marketing goals.
Additional Resources To Help You Get Started With LinkedIn Marketing.
We know that LinkedIn has a lot to offer when it comes to marketing, but it can be tough to know where to start. If you’re looking for additional resources to help you get started with LinkedIn marketing, here are a few we recommend:
How To Use LinkedIn For B2B Marketing:
This guide provides an overview of how to use LinkedIn for B2B marketing. It covers topics such as creating a company page, using LinkedIn Ads, and creating content.
The Ultimate Guide To LinkedIn Marketing:
This guide covers everything you need to know about LinkedIn marketing. It includes tips on creating a strong profile, building a network, and generating leads.
10 Tips For Creating A Successful LinkedIn Marketing Strategy:
This article provides 10 tips for creating a successful LinkedIn marketing strategy. These tips will help you get the most out of LinkedIn and achieve your marketing goals.
How To Use LinkedIn For Lead Generation:
This guide covers how to use LinkedIn for lead generation. It includes tips on creating a strong profile, building a network, and creating content.
How To Optimize Your LinkedIn Profile For B2B Marketing:
This guide covers how to optimize your LinkedIn profile for B2B marketing. It includes tips on creating a strong headline, summary, and experience section.
By following these guides and implementing their advice, you’ll be well on your way to success with LinkedIn marketing. Want more help with your marketing efforts, learn more at Giant Partners for more great tips and advice.