Welcome to Data Mixology by Giant Partners. My name is Jesse, your Data Mixologist, here to give you some straight-up data science. I wanted to share a fun St. Patrick’s Day drink by @thetipsybartender to get you in the mood to celebrate this popular Irish holiday! In the YouTube video below, I’ll talk about data mixology fundamentals as we work on our bartending skills together. Follow along with me to mix up a green jungle juice and the perfect lookalike audience, just in time for your St. Patrick’s Day celebration!
Irish Whiskey 25 oz.
Melon Liqueur 25 oz.
Blue Curacao 10 oz.
Sour Apple Pucker 25 oz.
Apple Juice 64 oz.
Green Apple Soda 40 oz.
Let’s Stir Up This Data Model!
Watch our St. Patrick’s Day Episode Below:
The first three elements of a strong lookalike audience will be represented by the fruit portion of this recipe and represent income, diversity, and education. Here the lime slices represent the age, which is usually listed out in ranges. Orange slices or ethnic groups give you background information and some insight into family or community affiliations. We also want to add apple slices, or the education level of that particular segment starting with high school completion, then any additional degrees or certifications.
The sour apple pucker brings in that sour kick. In terms of data, this is what makes up your data subjects’ everyday life, like their current occupation and marital status. To sweeten the deal with some melon liqueur, we need to look at income levels. Almost all data models contain information about cash inflows that can help determine how much of that income can come your way.
Of course, you can’t celebrate St. Patrick’s Day without some Irish Whiskey, and Jameson is the go-to. Credit scores can be a reason to bring on the whiskey. In terms of data, this is information that determines eligibility so it shouldn’t be overlooked.
So how many gold coins is our leprechaun really worth? In this case, the apple juices represent our net worth element. Networth is typically positively correlated to home value so the two elements go hand-in-hand. Lastly, to darken the situation, let’s add the blue curaçao or Loss of Revenue information. Negative cash flows may put a damper on the shiny drink, but an honest look at revenue losses is essential to any helpful data model and creating that dark green color to finish off our jungle juice.
Those are the main ingredients to stir up a strong lookalike audience and then go out there and do some marketing. The point is to create a robust data model that includes all the relevant information on your audience to ensure you’re reaching the right people for your product or service.
If you like what you see in this video, call in to Giant Partners and ask for the Data Mixologist. Giant Partners is a full service data and digital marketing agency specializing in targeted omni-channel advertising, website development, CRM integration, conversion rate optimization, branding, content creation, and influencer outreach. We specialize in creating the perfect data lists to help your business thrive!
The Data Mixologist