FREQUENTLY ASKED QUESTIONS

A. Giant Partners B2C and B2B marketing databases are aggregated from more than 250 sources of reliable and up-to-date of information, including public record compilations, business credit and financial compilations, annual reports, SEC filings, utility data, investor research, title company records, utility and new phone connections, as well as the licensing in entirety of databases offered by conventional compilers.

A. Yes! Total addressable market databases can be exported in any format including: Direct Mail, Phone Outreach, Email Marketing and Digital Ads. Standard B2C list output fields include: Name, Phone, Email, Address, Job title, Interests, Age, Gender, Ethnicity, Net income, Net worth, Current vehicle, Home value, Marital status, Children. Standard B2B list output fields include: Business name, Website URL, Social media profile, Industry, Employee number, Sales volume, Years in business, Contact name, Job title, Contact email, Contact phone.

A. Within VIΛ database platform Giant Partners clients can build marketing databases in real time. Custom procured databases typically take 3-5 days to generate. Marketing databases can be modeled based on buyer persona profiles, lookalike audiences, demographic filters, geographical ranges, purchase history, financial qualifications and more.

A. No! Customer data is never shared or sold. Giant Partners uses voluntarily submitted customer data for the purposes of creating modeled target databases with defined customer personas. Once a project is complete a notarized certificate of data destruction is available upon request. Please view our data protection policy to learn more.

A. Lookalike audiences are generated by platform algorithms that compare consumer behavior based on demographic variables such as income, location, age, ethnicity, interests, psychographics and more. Lookalike audience targeting results in increased lead volume, decreased lead costs, and increased lead quality. Lookalike audiences can be uploaded into email, social media, and search platforms for enhanced marketing database performance.

A. Meta (Facebook, Instagram), TikTok, X and LinkedIn ad manager platforms allow businesses to sync or upload lists of qualified social media user prospects for targeting. GP syncs custom audiences directly into client accounts to ensure paid ads only appear in the feeds of qualified prospects. This increases the quality of leads and ROI.

A. No. You set up your own credit card inside the ad manager that is tied to your Meta, Linkedin, or X (Twitter) business account. You pay GP a flat fee to optimize your social media advertising budget. In most cases, our team of experts is able to reduce your cost per conversion by half or more.

A. No. We do not offer organic social media management services. We recommend to all our customers that this responsibility be kept in-house so that posts can be raw and real. On occasion, we will post links to new content, promotions and evergreen pages on behalf of our customers as a part of campaign management.

A. Giant partners deploys email marketing campaigns though our own email sending platform. We can deliver tens of thousands of emails at once as well as automate personalized one-off messages on behalf of our customers.

A. Giant Partners deploys email broadcasts to qualified prospects from both shared and dedicated shield domains. This ensures maximum inboxing and protects your primary domain from any/all email sending issues.

A. Yes!  We deploy email messages from shared IP pools with high performing sending scores. This is one of many factors that ensures your messages do not end up in junk folders.

A. Pay-per-click advertising is a way for your company to pay to be listed at the top of Google and Bing web search rankings for specific keywords and search terms in target markets. PPC costs are based on how competitive search terms are.

A. No. You set up your own credit card inside your Google ad manager and Bing ad manager accounts which are used for PPC advertising, display retargeting, and YouTube commercials. You pay GP a flat fee to optimize your Google/Bing advertising budget. In most cases, our team of experts is able to reduce your cost per conversion by half or more.

A. When a visitor goes to your website an advertising platform tracking pixel can be automatically embedded on their browser. Google, Bing, Meta, X, LinkedIN and TikTok allow you to control what paid image and video ads they see.

A. Yes! After we have completed a website design, we train our customers how to manage their website using their content management system (CMS). We do not manage website updates for our customers after site implementation.

A. We build custom WordPress, Squarespace, and Shopify websites based on the specific needs of customers. Each website development project is constructed to integrate with social media and review sites, maximize conversions across each channel and device, and make it easy for customers to manage content.

A. No. We do not offer ongoing website management as a service. However, we do ongoingly manage/post new evergreen content, blog articles, case studies and resources based on the specific SEO strategies we implement for our customers.

A. Evergreen pages are search engine optimized pages on your website that are designed to rank on the first page of Google for high traffic keywords. Content is updated regularly and ongoingly linked to by external websites and online influencers. First page rankings are typically achieved within 3-6 months.

A. We analyze the competitive landscape for each of our customers and identify the top SEO terms that can be ranked for on the first page of Google. We then work on term(s) that will yield the largest increase in site traffic in the shortest amount of time. Once your website ranks on the first page of organic search, we move on to the next most opportunistic keyword.

A. Giant Partners will recommend industry specific online influencer networks. We will also recommend offers that can be given away to subscribers/followers in return for links to your evergreen content. This is the best way to increase website organic rankings.

A. Each branding package includes a combination of logo variations (square, horizontal, reversed) , color identification (3 swatches), font selection  (web and print), stock photography (10 images), social media and google ad templates (text, image), and email templates (html and personal).

A. Yes! Once a brand creation project is complete we deliver to you a ZIP file containing all native artwork (EPS, PSD, and/or AI) for logos, ads, templates, and stock photography that we’ve created for your campaign.

A. Customers are responsible for providing copy in raw/draft form. We then take your direction and start content publishing based on our best practices for maximum downloads and participation. We are not the expert of your business… you are!

A. Yes! After content has been approved and implemented your team will receive a ZIP file containing native artwork (EPS, PSD and/or AI) for infographics, eBooks, webinars/podcasts, case studies, videos, press releases and blog articles.

A. Depending on the complexity of the content direction, we recommend planning for a two week design and revision process for collateral. For timely delivery, we allow for a maximum of 3 rounds of revisions.