DATA DRIVEN PODCAST EPISODE 01: DID THE IOS 14 APPLE UPDATE JUST DESTROY YOUR MARKETING CAMPAIGN?
Summary: The iOS14 Apple update makes it harder to report on advertising data. It makes it harder to re-target customers. It make’s it harder to grow your business. Apple is just one of the first companies to implement these privacy settings, however, we expect that Google and other ad platforms are going to take the same route in terms of privacy.