BRAND AWARENESS, CREATION AND EVOLUTION

The best companies showcase the value of products with strong branding that leaves a lasting impression.

Giant Partners expert designers, copywriters and strategists ensure your brand is consistent across marketing channels and perceived as world-class by customers.

45% of customers expect great design across marketing and sales collateral.

 

45% of customers expect great design across marketing and sales collateral.

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We’re here to help. Fill out this form and we’ll get back to you in 30 min Mon thru Fri 7am to 5pm PT.

Need support? Chat below

BEST PRACTICES

If Your Brand is Outdated Customers Will Assume Your Product is Outdated

Logo design, font selection and color choices are essential components of brand identity. Updating these vector elements ensures that new campaigns leave a good first impression. Get brand creation free quote

It is vital to marketing success that your brand represent the quality, reputation and positioning of products and services.

Best Practice: Create square, horizontal and reversed logo variations that can be used across platforms (Google, YouTube, Facebook, Instagram).

Did You Know: The strongest brands have names and logos that clearly and creatively represent their mission.

Logo design, font selection and color choices are essential components of brand identity. Updating these vector elements ensures that new campaigns leave a good first impression. Get brand creation free quote

It is vital to marketing success that your brand represent the quality, reputation and positioning of products and services.

Best Practice: Create square, horizontal and reversed logo variations that can be used across platforms (Google, YouTube, Facebook, Instagram).

Did You Know: The strongest brands have names and logos that clearly and creatively represent their mission.

A Clear and Compelling Value Proposition is the Number #1 Factor in Driving Sales

We live in a tweet sized digital communication world. The best brands have compelling slogans and statements that explain and embody what their company does and why they do it best:

Nike “Just Do It” — Every product is no-nonsense and will help you get out there and get active

Subway “Eat Fresh” — Every sandwich is healthy unlike notorious fast food restaurants

Energizer “It Keeps Going, and Going, and Going…” — Every battery lasts longer because of superior technology

Best Practice: Your value proposition should represent what makes you different and distinct from competitors.

Did You Know? Your first idea is often best. Focus on implementation and testing rather than internal feedback. 

A Photo is Worth 1,000 Words and a Video is Worth More than 10,000

Compelling visual elements are as important to marketing success as any other factor. For many companies, YouTube video content is more important than Google search rankings.

As regularly as possible, every company should create 15, 30 and 60 second product overviews that can be updated and promoted across online channels.

Best Practice: Layer your branding,  value proposition and call-to-action on top of stock photography and video for a high-end look at a fraction of the cost.

Did You Know: Customers are 4X more likely to click a link, fill out a form, and become a customer after watching a video.

 

DATA-DRIVEN MARKETING

HOW TO TARGET AND REACH MORE CUSTOMERS IN 2020

Data-driven marketing is the bridge that connects your marketing message with qualified buyers. Custom audience lists are what drive performance. Check out this new resource which contains five recommended action items for targeting and reaching more customers with data in 2020 and beyond.

"This resource is a compilation of everything we have learned about data-driven marketing from serving customers for 20 years. It is the best piece of content that we have ever made."

Giovanni Barile, CEO Giant Partners

"This resource is a compilation of everything we have learned about data-driven marketing from serving customers for 20 years. It is the best piece of content that we have ever made."

Giovanni Barile, CEO Giant Partners

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