By Jeremy Koenig | ChatGPT Research + VIΛ Tools | Sept 2, 2025 | 5 Min Read
By Jeremy Koenig | ChatGPT Research + VIΛ Tools | Sept 2, 2025 | 5 Min Read
Imagine gaining a deep understanding of actionable marketing databases in seconds. Two technologies are converging to completely change the way businesses identify, create, and target audiences—ChatGPT customer persona research with VIΛ third party database tools.
When paired together, these technologies empower marketers to precisely define customer profiles, build comprehensive audience databases, and reach new customers across channels.
Table of Contents
ChatGPT Customer Persona Research
VIΛ for Data Driven Audience Creation
Why the Combination is Transformative
The Future of Marketing is AI + Data
The Role of ChatGPT in Customer Persona Research
Customer persona development has traditionally been a time-consuming process. Data scientists and marketers spend weeks collecting fragmented data on demographics, industries, job roles, and buying behaviors. Today, ChatGPT makes it simple.
For B2C campaigns: ChatGPT can highlight income ranges, home values, geographic data, lifestyle factors, and demographic profiles that align with specific products or services. Whether you’re marketing a luxury item to high-net-worth households or promoting a wellness product to health-conscious families, AI can define in seconds who your best customers are.
In the scenario below the ChatGPT user is trying to identify what income levels and home values to enter into via.tools to create the most high performing marketing database for social media advertising and email outreach.
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For B2B campaigns: ChatGPT can identify the most relevant job titles, decision-maker roles, industry classifications (SIC), and firmographic parameters such as company size, annual revenue, and location. This makes it easy to understand exactly who the key decision makers and influencers are in any marketing campaign.
In the scenario below the ChatGPT user is trying to identify what job titles to enter into via.tools to create the most high performing database for Linkedin, business email and postal outreach marketing campaigns to business owners at qualified companies.
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AI doesn’t just provide raw data — it provides context and insights. It can explain why certain customer traits matter, how they affect purchasing behavior, and how to structure a campaign that resonates with those audiences.
The Power of VIΛ for Omni-Channel Audience Database Creation
VIΛ is one of the world’s most powerful third-party data platforms, enabling marketers to define customer persona attributes and instantly create custom audiences for all types of marketing campaigns. The platform offers access to vast, compliant consumer and business datasets, transforming your research into highly-targetable marketing segments to be targeted with tailored messages across channels.
Email broadcasting: Deploy compliant, highly targeted email outreach that reach inboxes, avoid spam folders, and drive maximum engagement.
Phone outreach: Leverage verified residential and business phone numbers for call center outreach campaigns and coordinated SMS communications.
Direct mail campaigns: Deliver personalized direct mail messages to households and offices that drive direct response rates and generate inbound calls.
Social media advertising: Sync custom audiences into social media advertising platforms like Meta (Facebook and Instagram), X, TikTok and Linkedin for precise user targeting (user match rate based on phone or email).
Web search advertising: Sync custom audiences into web search advertising platforms like Google, Bing and YouTube for precise targeting and retargeting (user match rate based on phone or email).
Connected TV (CTV): Sync custom audiences into connected tv platforms like LiveRamp, MTN, Stack Adapt and more (user match rate based on phone or email).
Combining AI and VIΛ is like having real time access to every data scientist in the world while instantaneously being able to create marketing databases that perfectly fit your campaign objectives. This technique drives up conversion rates, surpasses sales goals, and accelerates business growth.
Why the Combination VIΛ and ChatGPT is Transformative
On their own, both ChatGPT and VIΛ are powerful. But together, they create a closed-loop ecosystem for marketing campaign success.
Persona Discovery (ChatGPT): Define exactly who your target audience is, with all the demographic, firmographic, psychographic, and financial qualifications that matter.
Audience Activation (VIΛ): Build highly targeted audiences of pre-qualified buyers for B2C and B2B campaigns.
In the scenario below the VIΛ user is building a marketing database that specifically targets three unique local investor personas for direct targeting across digital marketing channels.
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Omni-Channel Engagement: Deploy advertisements and communications across email, phone, postal, social media, web search, and connected TV for maximum reach and frequency.
Performance Feedback: Use AI to analyze which customer segments perform best and then refine custom audience database parameters with ChatGPT and VIΛ for continual improvement.
This cycle of 1—persona research, 2—audience building, and 3—targeting execution can be seamlessly integrated. What used to take months of manual efforts can now be accomplished in days, if not hours.
The Future of Marketing is AI + Data
Marketers who combine AI insights with database creation technologies are gaining a competitive edge. By leveraging ChatGPT to uncover persona details and VIΛ to activate them, businesses can stop wasting budget on broad, unfocused campaigns, and instead invest in precision targeting that delivers higher ROI.
This isn’t just an incremental improvement — it’s a transformative shift in how the marketing industry operates. Brands that adopt this approach are building smarter campaigns, reaching more qualified audiences, and turning advertising into sales faster than ever before.
We’d love to give you a live VIΛ platform demo
Please use the scheduling tool below to book a meeting with our team. Feel free to live chat for an immediate response.
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Jeremy KoenigAbout Giant Partners
24 years. 6000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with custom audience data, brand management, website development, CRM integration, email marketing, and omni-channel advertising.
