DATABASE MARKETING BEST PRACTICES

Performance Iterations

Visualize your total addressable market (or your TAM) to identify important customer data points that inform your marketing strategy and strengthen your advertising

You need to know how many total customers are qualified to buy your product in your target market with breakdowns of important data points such as demographics, income, interests, and locations. Data visualizations cast vision across departments and they serve as a guide for high performance campaigns.

Did you know? Custom audience lists can be layered on top of standard Meta (Facebook and Instagram) and Google (PPC, Display, YouTube) interest groups to target individual prospects and increase lead quality.

Define each of your unique buyer personas and create tailored content that appeals to each customer type

A persona is a description of a buyer type. Persona descriptions are unique for every business and organization. Get started by defining your top three personas for direct prequalified targeting. We recommend giving each persona a name. Personas allow you to create a high level of personalization to drive better performance.

Pro Tip: Professionals can be targeted at both their work and personal email addresses. Mobile number is the most important field for social media and web search profile matching.

Get database marketing insights and recommendations from data scientists that have marketing experience in your specific industry

Data science for marketing is largely based on indicators that correlate with buyer tendencies. The most high-performing campaigns are often based on modeled data that is unseen. Data scientists know where each source of information comes from and the most important fields to include when building a database.

Did you know? Data scientists have executed thousands of data modeling and data appending requests and most likely have key insights for your campaign.

Upload custom audience list data into Google, Meta, Linkedin, Twitter and Email platforms to simultaneously target pre-qualified buyers across multiple touch points

Buyers find brands, learn about products, ask questions, and make purchases across different marketing channels. It is vital to campaign success that all touch points have coordinated messaging. Custom audience list data uploads make this possible.

Pro Tip: Expert marketers target personas with tailored messaging across social, search, video and email. Remember… when you reach customers across multiple touch points you are 4x as likely to get them to respond to your call-to-action and take advantage of your offer.

Make marketing campaign performance based adjustments and iterations to content strategy, advertising budgets and target databases

As prospects become leads, opportunities and clients, it is important to analyze campaign performance and make adjustments to the data you are targeting, the content you are promoting, and where you are allocating your budgets. This is how to increase conversions and decrease costs. 

Pro Tip: The best marketers reconcile sales totals with marketing campaigns to increase performance from month-to-month, quarter-to-quarter, and year-to-year. Ideally, CRM dashboards update as leads move thru the sales cycle.