By Steven Page | Email Marketing | Published September 9, 2024 | 6 Minute Read
In today’s fast-paced digital landscape, businesses are constantly looking for ways to improve lead quality and boost conversion rates. One of the most effective methods is using multi-step forms. These forms not only simplify the process of collecting information but also offer key advantages that can transform your business.
In this article, we’ll walk you through why multi-step forms are essential, how they work, and a little trick that can increase your conversion rate by 50 to 100 percent.
Chapter 2 Recap: Creating Offers That Convert
In Chapter 2, we explored the importance of crafting offers that resonate with your audience to boost email list conversions. By leveraging tools like social media insights, surveys, and AI-powered platforms, businesses can better understand their target market and create highly targeted offers. The power of specificity was highlighted, showing how tailored offers drive higher engagement compared to generic ones.
We also discussed the effectiveness of using price psychology and scarcity to increase the appeal of your offers. Limited-time deals, exclusive promotions, and emphasizing the value of your offer are proven techniques to encourage immediate action. These strategies, when implemented together, are key to growing a strong and engaged email list.

What Are Multi-Step Forms?
Multi-step forms break a large amount of information into digestible sections, making long forms appear more organized and less overwhelming. Instead of presenting a daunting one-page form, the form is split into several steps. This design makes it easier for customers to provide the information you need without feeling overwhelmed, thus improving both the form completion rate and the quality of the leads.
A simple Google search reveals a key advantage of multi-step forms: their higher conversion rates. Users are more likely to complete a form when it’s presented in smaller, manageable sections. Additionally, you can strategically place qualifying questions throughout the form to filter out leads that don’t meet your criteria.
For example, a form asking questions about revenue, budget, and goals allows you to assess the quality of the lead as they progress through the form. By the time they input their contact information—email and phone number—they’ve already demonstrated a level of commitment, leading to better-quality leads for your business.
Advantages of Multi-Step Forms
Understanding your audience is the cornerstone of crafting offers that convert. To create offers that resonate, you need to dive deep into who your audience is, what they need, and how they behave. Thankfully, in today’s digital age, a wealth of tools and AI-powered platforms can provide you with the insights necessary to tailor your offers effectively.
1. Improved Conversion Rates:
Multi-step forms tend to have higher conversion rates compared to single-page forms. Users feel less intimidated when they’re only asked for a few details at a time.
2. Progress Indicators:
Progress bars or indicators help keep users engaged by showing how far they’ve come and how much is left to complete. This motivates them to finish filling out the form.
3. Lead Qualification:
You can insert questions at specific points in the form to help qualify leads. For example, if a prospect’s budget doesn’t align with your services, you can redirect them to educational resources. If they are a match, you can send them to a booking page for a sales conversation.
4. Personalized User Flow:
Based on the answers provided, you can guide leads down different paths. For instance, a lead with a higher budget can be taken directly to a call booking page, while a lower-budget lead may be redirected to more educational materials.

The Trick to Boost Your Conversion Rate by 50–100%
Now, here’s the magic trick to dramatically increase your conversion rate: Don’t use the word “Submit” on the final step of your form. Instead, use the word “Next.”
When you ask for contact information—like email and phone number—in the final steps, replace the typical “Submit” button with “Next.” This makes users feel like they’re simply advancing to the next step, reducing hesitation and making them more likely to provide their details.
It’s a subtle psychological trick that makes a huge difference. When users don’t see the word “Submit,” they don’t feel like they’re completing the form just yet, which lowers their resistance to sharing contact information.

Tools for Creating Multi-Step Forms
There are several tools available that make creating multi-step forms a breeze. Here are a few of the most popular ones:
Fluent Forms
This is a lightweight, fast, and affordable WordPress plugin that allows you to create multi-step forms. It’s user-friendly and quick to set up.
Gravity Forms
One of the most popular form plugins for WordPress, Gravity Forms offers advanced features and customization options, making it a great choice for businesses of all sizes.
JotForm
A standalone tool that allows you to create multi-step forms outside of WordPress. JotForm is known for its versatility and offers templates, images, videos, and a variety of form styles.
Typeform
Typeform is known for creating engaging, interactive forms, surveys, and quizzes. It’s perfect for businesses that want to capture more information through a user-friendly interface.
Multi-step forms offer a strategic advantage for businesses looking to improve lead quality and conversion rates. By breaking long forms into digestible sections, multi-step forms reduce the intimidation factor for users, resulting in higher completion rates and more engaged leads. The ability to insert qualifying questions throughout the process helps filter out unfit leads, ensuring that those who complete the form are more likely to be high-quality prospects.
Additionally, subtle psychological tactics, like replacing “Submit” with “Next,” can significantly boost form completion by reducing user hesitation. With various tools available—such as Fluent Forms, Gravity Forms, and Typeform—creating multi-step forms has never been easier. By leveraging these forms, businesses can streamline lead generation, enhance engagement, and ultimately drive higher conversion rates. For more expert advice and marketing strategies, feel free to reach out to Giant Partners, where we’re dedicated to helping you grow your business.

>> Chapter 4: Growth Through Content
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We specialize in helping businesses like yours grow their email lists efficiently and effectively. With proven strategies and a wealth of experience, our team is here to guide you through each step, ensuring your campaigns reach their full potential. Let us help you connect with your audience, boost engagement, and achieve your marketing goals.
We look forward to speaking with you,
Steven Page
Giant Partners
VP of Digital Strategy
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About Giant Partners
24 years. 6000 customers. Giant Partners is America’s #1 data driven marketing agency. We accelerate campaign performance with custom audience data, brand management, website development, CRM integration, email marketing, and omni-channel advertising.