Steven Page | Privacy-First Marketing | Jan 29, 2025 | 🕒 5 Minute Read Building a Sustainable Brand in the Age of Privacy: Why Smart Targeting Beats Buying Leads In today’s privacy-first world, businesses face a critical inflection point in their marketing...
By Steven Page | FCC One-to-One Consent Rule| January 28, 2025 | 🕒 5 Minute Read If you’re looking to understand the FCC’s One-to-One Consent rule and how it might affect consumer privacy and marketing practices, you’ve come to the right place. This detailed...
By Amir Gabriel Gomez | Halo Effect | October 24, 2024 | 🕒 5 Minute Read By Amir Gabriel Gomez | Halo Effect | October 24, 2024 | 🕒 5 Minute Read “The halo effect, when achieved, can be one of the most powerful assets to a brand as it increases brand strength, brand...
By Amir Gabriel Gomez | Google Ads | Published August 20, 2024 | 🕒 12 Minute Read Introduction: Google vs AI In recent weeks, SearchGPT, a new AI-powered search engine from OpenAI, has been making headlines as a potential game-changer in how users behave online. ...
