First Audience Free. Change Your World.

Watch VIΛ Platform Preview and Learn How to Build B2C and B2B Databases

Audience Builder Creates Marketing Databases for Every Type of Campaign

The true power of modern marketing lies in building databases fueled by advanced targeting parameters that cut through the noise and put your message in front of the right customers. Whether reaching B2C audiences with precise demographic, lifestyle, financial, and purchase history selects or engaging B2B audiences filtered by industry, company size, job title, revenue, and more, a well-structured database becomes the foundation for every high-performing campaign. By unifying accurate contact data with granular audience insights, brands can create laser-focused outreach that drives higher engagement, shorter sales cycles, and measurable ROI across every channel.

Click image to enlarge B2C audience builder

Click image to enlarge B2B audience builder

Segment Marketing Databases for Each Customer Persona to Increase ROI

In the modern marketing age, relevance drives results—and that starts with segmenting databases into precise buyer personas. Research shows that segmented marketing campaigns can deliver up to 760% higher revenue (Source: Campaign Monitor) while improving engagement rates across every channel. By building personas around demographics, lifestyle, financial attributes, behaviors, or business characteristics, brands can deliver tailored messaging that resonates—whether through email marketing, social media ads, paid search results, connected TV, direct mail, or phone outreach. This precision targeting not only reduces wasted ad spend but also boosts click-through rates, conversion events, and increases return-on-investment. Check out example personas below:

Click image to enlarge persona profile

Sally the Active Senior

Data Source: Consumer (B2C)

Geographic Range: Nationwide

Demographics 

Age: 60+
Gender: Female

Wealth Indicators (Prospects must meet at least one parameter below)

Home Value: 750K+
Income: 100K+
Net Worth: 500K+

Exercise Interest (Prospects must meet at least one parameter below)

Dieting/Weight Lost
Health Products Buyer
Healthy Living Enthusiast
Vitamin Buyer

Audience Counts

Postal Records: 4,055,983
Phone Records: 2,036,039
Email Records: 4,130,174

Click image to enlarge persona profile

Isaac the Accredited Investor

Data Source: Consumer (B2C)

Target Market

MSA: New York-Northern New Jersey-Long Island, NY-NJ-CT-PA

Financials (Prospects must meet at least one parameter below)

Income: 200K+
Net Worth: 500K+
Home Value: 2.5M+ (Assessed)

Portfolio (Prospects must meet at least one parameter below)

Active Investor
International Investor
Real Estate Investor
Stock Bond Investor
Investment Properties Owned: 1+

Audience Total Counts

Postal Records: 497,012
Phone Records: 171,437
Email Records: 441,367

Sync Audiences Across Marketing Channels to Maximize Conversion Events

Modern customers move seamlessly between platforms, which means marketing must do the same. By activating databases across email, social media, web search, direct mail, phone, connected TV, and LinkedIn, brands maintain a consistent presence wherever prospects spend their time. This omni-channel targeting approach ensures that messages not only reach the right people but also reinforce each other across touchpoints, creating a unified customer journey. The outcome is greater visibility, higher conversion rates, and stronger brand recognition. Schedule meeting with expert to learn more

Email Broadcasting

B2C Outreach
B2B Outreach
Automations
Nuture Sequences
Customer Communications

Phone Outreach

CRM
Voicemail
Text Message
Call Center

Schedule VIΛ Demo with Database Marketing Expert

© Giant Partners 2025 All Rights Reserved | 1461 Lawrence Dr 2nd Floor, Thousand Oaks, CA 91320 | (800) 547-8080 | Privacy Policy