TRAK KAYAKS

CASE STUDY

 

TRAK PHILOSOPHY: LIVE LIFE UNLEASHED

We understand that the experience of being one with your environment is symbolic with life. We see that fear is simply a feeling of not being part of our surroundings or seeing something as unknown.

Our mission is to give people opportunities to acknowledge these fears and trepidations, push past it, be brave, and build their skills and confidence. Our job is to provide products and experiences that leave you joyful, connected and inspired.

We call this core purpose “Life Unleashed”.

MARKETING

CHALLEGE

 

Target outdoor enthusiasts that not only love kayaking but also have the financial means to pre-purchase a $3,000 high-end collapsable kayak.

GIANT PARTNERS

SOLUTION

 

Isolate high income kayakers across the nation and target these individuals simultaneously across email, social media, and web search platforms.

STEP 1 

CUSTOM AUDIENCE MODELING

Custom audiences lists ensure that advertisements on social media channels (Facebook, Instagram, Twitter, Linkedin) and web search platforms (Google, Bing, YouTube) only show to people who are pre-qualified to purchase products and services. Mobile numbers, gmail addresses, birth dates and zips are needed to match user profiles.

LOCATION

50 STATES

PURCHASE HISTORY

OUTDOOR ENTHUSIAST (MODELED)

HOUSEHOLD INCOME

$150,000+ PER YEAR

SOCIAL INTERESTS

KAYAKING, WATER ACTIVITIES

RELATED SEARCHES

KAYAKING

TOTAL LEADS AVAILABLE FOR DIRECT TARGETING:

1,146,139
RECORDS

STEP 2

BUYER PERSONA MODELING

Each customer persona has a unique buyer journey. Advertisements, promotions, messaging, photography and videos are tailored to appeal to the emotions of each buyer persona.

ADVANCED KAYAKER

PERSONA

BEGINNER KAYAKER

PERSONA

STEP 3

CONTENT CREATION

All communications and advertisements are designed and promoted according to channel specific best practices for maximum impressions and or conversions.

STEP 4

MULTI-CHANNEL TARGETING

Prospects receive messages simultaneously accross personal and work communication channels. This technique increases response rates by 400%. Mobile numbers and gmails are used to reach customers on social media, Google and YouTube. Business email is used to reach inboxes and deliver opens and clicks.

WORK

CHANNELS

 

HOME

CHANNELS

 

STEP 5

CAMPAIGN OPTIMIZATION

Content, adversing budgets and custom audience data are adjusted to maximize campaign performance.

Most campaigns are fully optimized within 90 days of launch. Constant testing at each level of the sales journey is critical for developing a constant flow of quality leads. Campaign performance dashboards update in real-time.

“The Giant Partners team is unbelievable and I have been super impressed by their leadership and culture. Giant Partners embodies data accuracy, transparency and results.”

Nolin Veillard, TRAK Founder and Managing Director

Copyright © 2020 Giant Partners, Inc.