TRAK KAYAKS
SOCIAL MEDIA ADVERTISING CASE STUDY
TRAK PHILOSOPHY: LIVE LIFE UNLEASHED
We understand that the experience of being one with your environment is symbolic with life. We see that fear is simply a feeling of not being part of our surroundings or seeing something as unknown.
Our mission is to give people opportunities to acknowledge these fears and trepidations, push past it, be brave, and build their skills and confidence. Our job is to provide products and experiences that leave you joyful, connected and inspired.
We call this core purpose “Life Unleashed”.
MARKETING CHALLENGE
Target outdoor enthusiasts that not only love kayaking but also have the financial means to pre-purchase a $3,000 high-end collapsable kayak.
GIANT PARTNERS SOLUTION
Isolate high income kayakers across the nation and target these individuals simultaneously across email, social media, and web search platforms.
STEP 1
CUSTOM AUDIENCE MODELING
Custom audiences lists ensure that advertisements on social media channels (Facebook, Instagram, Twitter, Linkedin) and web search platforms (Google, Bing, YouTube) only show to people who are pre-qualified to purchase products and services. Mobile numbers, gmail addresses, birth dates and zips are needed to match user profiles.
LOCATION
(Nationwide) 50 States
PURCHASE HISTORY
Outdoor Enthusiast (Modeled)
HOUSEHOLD INCOME
$150,000+ Income Per Year
SOCIAL INTERESTS
Kayaking, Water Activities
RELATED SEARCHES
Kayak Sales
TOTAL LEADS AVAILABLE FOR DIRECT TARGETING:
1,146,139
Records
STEP 2
BUYER PERSONA MODELING
Each customer persona has a unique buyer journey. Advertisements, promotions, messaging, photography and videos are tailored to appeal to the emotions of each buyer persona.
ADVANCED KAYAKER
PERSONA
BEGINNER KAYAKER
PERSONA
STEP 3
CONTENT CREATION
All communications and advertisements are designed and promoted according to channel specific best practices for maximum impressions and or conversions.
STEP 4
MULTI-CHANNEL TARGETING
Prospects receive messages simultaneously accross personal and work communication channels. This technique increases response rates by 400%. Mobile numbers and gmails are used to reach customers on social media, Google and YouTube. Business email is used to reach inboxes and deliver opens and clicks.
WORK
CHANNELS
HOME
CHANNELS
STEP 5
CAMPAIGN OPTIMIZATION
Content, adversing budgets and custom audience data are adjusted to maximize campaign performance.
Most campaigns are fully optimized within 90 days of launch. Constant testing at each level of the sales journey is critical for developing a constant flow of quality leads. Campaign performance dashboards update in real-time.
“The Giant Partners team is unbelievable and I have been super impressed by their leadership and culture. Giant Partners embodies data accuracy, transparency and results.”
Nolin Veillard, TRAK Founder and Managing Director
Copyright © 2020 Giant Partners, Inc.