When it comes to your business, consistent leads are the key to success. You want to get more sales leads for your team. You want them to be qualified leads. And you don’t want to overpay for them. Digital marketing can seem like a big risk, especially if you’ve run unsuccessful campaigns in the past. However, with the right tactics, it can increase the number and quality of the sales and leads for your business.
You may have tried it all from social media, to live videos, even blogging. Maybe some of these have worked for you and maybe they haven’t. Yet your sales and leads are either stagnant or non-existent. Soon your lack of success in digital marketing makes you stop your efforts altogether. But there’s a better solution, and it starts with 5 easy steps.
5 Ways to Get More Sales Leads
If you’re serious about making a change for your business and want to see qualified leads pouring in, then continue reading to see discover the best digital marketing tactics that can be applied to any industry.
If you’re new to digital marketing you might be wondering what a qualified lead is…a lead is a potential buyer who is all of the following: Is interested in your product, is qualified to make decisions, and has a budget to spend. Essentially it is a new client or customer who is interested in your business and what you have to offer. An important note to remember about leads is that in order to increase business you must nurture connections between your leads and sales team. This step is vital when it comes to finding new customers.
So, the main question you might be asking yourself: what are the best digital marketing strategies for your business?
To answer this question, we have compiled a 5-step analysis of the most vital aspects each business owner must take into consideration.
1. Optimize your website and social media channels
When it comes to digital marketing everything begins with your website. You may or may not have heard that the most important aspect of your digital marketing campaign is a good-looking website. By configuring these platforms correctly you create a more effective digital marketing strategy that makes it easy for people to interact with your brand. Focus on a consistent look and message that offers a great value proposition across all channels.
And there's a good reason.
According to Kettle Fire, around “32% of consumers learn about products from brands’ website or social media accounts.”
Coincidentally most consumers find products on Google, hear about offers via social media, and make decisions based on short videos. In order to maintain constant leads and sales it’s vital to have great branding throughout your businesses website and social media platforms.
Good and consistent branding on your:
- And any other social media platform you utilize
2. Create compelling content to give away
After you’ve optimized your website and social media channels, the next thing you’ll want to do is find compelling content your prospects or target audience would find valuable.
You might be wondering why compelling content is so important. The truth of it is, consumers want to learn a lot about products before they buy and make decisions based on their own opinions. It is paramount that you provide your prospects with an easy way to interact with your brand in a way that doesn’t have a price tag attached.
There are many ways to create valuable content from blogging, to educational resources, or live training videos. The ideas are endless. These are important factors for SEO, when it comes to attracting and maintaining your target prospects.
- An info graphic answering important an industry question or gap
- A long form blog that will help you rank for key search terms
- A helpful guide or ebook for your industry
- A demo or training video
The overall goal of implementing a good content strategy is to position your company as a trusted thought leader within your market. Building up that trust allows people to remember your brand and makes it easier to choose you over the competition.
A client of ours, Jets.com, was looking for a way to rank high for their industries keywords, thus getting more traffic to their site. Our agency created an evergreen page with an infographic of, 5 reasons why you should charter a private jet. This content was so compelling to their target audience that it ended up ranking number one for many competitive, high-volume keywords. Showing that a quality piece of content can go a long way!
3. Promote offers across email, social media, and messaging
Maybe you’ve given your try at social media and find it pointless. Maybe you’ve sent emails out, but never get the open rates you’re looking for. If so then this is for you, but don’t feel overwhelmed by this information. We specialize in digital marketing, and we’ll help you get up to speed when it comes to delivering emails and the seeing the value of social media for your business.
Did you know, integrated outreach across email, social media, and messaging connects with Boomers, GenX, and Millennial consumers. In our experience with clients in a number of industries, we’ve found that consumers are 4x more likely to respond to a call-to-action when they are engaged via multiple touchpoints.
Successful campaigns tailor promotions for each channel, personalize communications, and make content easy to share. Ultimately making for a pleasant, low-friction experience for your prospect. Here, low-friction essentially means a call-to-action that doesn’t ask too much of your target audience and is easy for them to say yes to.
Once you’ve discovered what that CTA (call-to-action) is, whether it’s a rebate, discount, free resource or something else your prospects will find of value, it’s time to hone in your message. Each channel must have tailored promotions that are personalized to its communications of each social platform.
When it comes to promoting via email there are many do’s and don’ts in order to attain higher open rates. Our agency has discovered a few factors that are vital to getting higher open rates.
Utilizing hyper-targeted data, for your email campaigns
This ensures that your emails are being sent to hundreds of thousands of prospects that would be interested in what your business is offering.
Writing compelling content
This is VITAL! As we’ve stated above, good content is of the utmost importance, especially when it comes to higher open rates. Mary F. from Optinmonsters states, “The content inside your email is actually really important for open rates because if your subscribers are happy with your content, they are more likely to open your emails in the future. They may even begin to eagerly anticipate your emails.” https://optinmonster.com/10-easy-ways-to-improve-your-email-open-rate/
Running spam word checks
An important rule to remember is that when it comes to email deliverability, ridding your emails of spam words is essential. There are many ways to go about this, one being individually checking words or phrases that would stand out as spam such as “mortgage and debt.”
Aside from promoting via email, social media is fairly affordable. A good place to start is creating accounts on most of the popular social media platforms including Facebook, Instagram, YouTube, Snapchat, and Twitter. When it comes to organic posts and updates on your social media pages, it’s free, which is a huge factor of why it’s become so popular among businesses. If you’re looking to take your social media promotions to the next level there is also paid advertising such as:
- Boosting posts you’ve already created. This not only allows you to advertise a post that may have social proof (likes, comments, & shares), but it also appears on the top of your targeted audience’s news feeds.
- Creating ads via Facebook or Google’s Ad Manager allows you to create targeted audiences. Say you want to reach a group of individuals that have common interests such as age, location, and behavior. You can do so. You can also utilize targeted data and import it into your detailed audience, to ensure all your ads are being seen by the EXACT prospect you want to do business with. Our agency did a social campaign for a lending company known as, Quick-Capital Funding. In just over a month, we were able to generate nearly 100 qualified leads by solely using our hyper-targeted data. This goes to show that social media campaigns can go above and beyond when they target the right audience.
4. Capture lead data and automatically nurture
The goal of lead nurturing is to put the consumer in the driver’s seat as they move down the sales funnel. Marketing automation allows you to capture prospect information and target them directly.
Did you know, that software like Hubspot, Active Campaign, and Mailchimp can send emails, make posts, and track results in real-time? This allows you to perfectly nurture those leads that are flowing in from email and social media campaigns. It’s one thing to bring leads in, but another to correctly nurture those leads and turn them into paying customers.
5. Implement incentives to create a sense of urgency
The ultimate goal of any sales process is to drive a first purchase, then a second larger purchase, and then recurring purchases. One of the most crucial ways to make more conversions and ultimately more sales is to have a sense of urgency in your promotion.
Earlier we discussed the benefits of creating “low-friction” offers. The same thought and effort should go into marketing with a sense of urgency. The longer someone takes to decide whether or not they need your service or product the more likely they are to get distracted before becoming a customer. An effective way to go about creating an effective sense of urgency is to share time-sensitive discounts, programs, and guarantees that your prospects cannot resist.
Did you know, the most effective sales strategies empower consumers to become online ambassadors for your brand and products. Some of these strategies can involve but are not subject to: offering something of value, having a deadline, and creating a sense of missing out if they don’t take your business up on the offer.
Get More Sales & Leads Today
If your business is looking to drive more leads and boost sales, these top tips are a good place to start when it comes to digital marketing.
Making people interested in your brand, creating compelling content, promoting across all channels, capturing lead data and nurturing, to implementing a sense of urgency in your marketing can tremendously boost sales and your number of customers.
Our agency, Giant Partners, specializes in driving leads for high performance sales teams. We’ll show you how to focus in on your branding, and get your business the marketing strategy it needs. Giant Partner provides comprehensive digital marketing services including: SEO, content creation, lists, email, social outreach, messenger, PPC management, display advertising, lead nurturing and more! Call us for a free strategy session today! Call (800) 547-8080.