Marketing Automation that Amplifies Sales
Speed to Lead and
Once a lead is generated, contact information is passed in real-time to a sales rep for immediate follow up. Ideally, this occurs in 3 ways:
Updated dynamic list view
As a prospect moves through the sales pipeline (lead > opportunity > customer) ROI can be measured, content strategy can be perfected, and advertising budgets can be optimized.
Landing Pages and Lead Generation Forms
Did You Know? Each click that is required to take action results in a 30% reduction in conversions.
Similarly, lead generation forms should be easy to fill out and on any device and only contain essential contact fields.
Did You Know? When form lengths are reduced from 11 fields to 4, submissions increase 180%.
Personalized and tailored dynamic emails that are dripped over weeks and months.
Lead scoring based on prospect qualifications, interests, and actions which trigger follow up prioritization and sequences.
Display and video ad retargeting across Facebook, Instagram, Google and YouTube.