Marketing Automation that Amplifies Sales
Automation ensures that every lead and opportunity is nurtured throughout the customer journey.
Speed to Lead and
Speed to lead is key for inside sales success. When a lead is contacted within 5 minutes that prospect is 90% more likely to result in a sale.
Once a lead is generated, contact information is passed in real-time to a sales rep for immediate follow up. Ideally, this occurs in 3 ways:
Updated dynamic list view
As a prospect moves through the sales pipeline (lead > opportunity > customer) ROI can be measured, content strategy can be perfected, and advertising budgets can be optimized.
Landing Pages and Lead Generation Forms
Every call-to-action should be reinforced with a mobile-friendly landing page that further compels and makes it easy for a prospect to take action. A 15-30 second video is the best form of content to include on a landing page.
Did You Know? Each click that is required to take action results in a 30% reduction in conversions.
Similarly, lead generation forms should be easy to fill out and on any device and only contain essential contact fields.
Did You Know? When form lengths are reduced from 11 fields to 4, submissions increase 180%.
The most powerful function of marketing automation is lead nurturing. Once a prospect has responded to your marketing campaign (clicked link, visited webpage, submitted form) that potential customers entire online experience can be customized with:
Personalized and tailored dynamic emails that are dripped over weeks and months.
Lead scoring based on prospect qualifications, interests, and actions which trigger follow up prioritization and sequences.
Display and video ad retargeting across Facebook, Instagram, Google and YouTube.
Request Marketing Automation Services for Your Business
You will be contacted by a digital marketing specialist that will help you implement marketing automation that will grow and scale sales operations.