

CASE STUDY: OPTIMA BATTERIES
Powering Performance:
How Our Data-Driven Marketing Strategy Boosted Optima Batteries’ Engagement, Rebate Submissions and Sales.
OBJECTIVES:
- Drive high-quality traffic from internal jeep owner data to Optima’s rebate application page to increase submissions.
- Reach and engage Jeep enthusiasts and target customers through social and email channels.
- Maximize conversions on rebate applications through multi-channel outreach and precise targeting.
HOW WE DID IT
AUDIENCE SEGMENTATION: Leveraged internal and external data to target Jeep enthusiasts and customers interested in durable automotive batteries, expanding Optima’s reach to a highly relevant audience.
REFINEMENT & OPTIMIZATION: Employed a dynamic approach, regularly adjusting campaigns, user interactions, and engagement strategies to drive continuous improvement.
PAID AD MASTERY: Ran high-performing ads on META that showcased Optima’s $50 rebate offer, with engaging visuals and a clear CTA.
EMAIL MARKETING: Developed and deployed targeted email campaigns, focusing on driving rebate applications. Tracked and optimized engagement metrics to ensure effectiveness.
PRESENCE OPTIMIZATION: Monitored and adjusted campaign parameters to improve cost per application and engagement.
Results:
$122k+
Estimated Revenue Generated
378+
New Buyers
9.4x
Return on Ad Spend
1.8 mil
Impressions

