CASE STUDY: OPTIMA BATTERIES

Powering Performance:

How Our Data-Driven Marketing Strategy Boosted Optima Batteries’ Engagement, Rebate Submissions and Sales.

OBJECTIVES:

  1. Drive high-quality traffic from internal jeep owner data to Optima’s rebate application page to increase submissions.
  2. Reach and engage Jeep enthusiasts and target customers through social and email channels.
  3. Maximize conversions on rebate applications through multi-channel outreach and precise targeting.

HOW WE DID IT

AUDIENCE SEGMENTATION: Leveraged internal and external data to target Jeep enthusiasts and customers interested in durable automotive batteries, expanding Optima’s reach to a highly relevant audience.

REFINEMENT & OPTIMIZATION: Employed a dynamic approach, regularly adjusting campaigns, user interactions, and engagement strategies to drive continuous improvement.

PAID AD MASTERY: Ran high-performing ads on META that showcased Optima’s $50 rebate offer, with engaging visuals and a clear CTA.

EMAIL MARKETING: Developed and deployed targeted email campaigns, focusing on driving rebate applications. Tracked and optimized engagement metrics to ensure effectiveness.

PRESENCE OPTIMIZATION: Monitored and adjusted campaign parameters to improve cost per application and engagement.

Results:

$122k+

Estimated Revenue Generated

378+

New Buyers

9.4x

Return on Ad Spend

1.8 mil

Impressions

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