Branding that Leaves a Lasting First Impression
The best online companies showcase the superiority of products and services.
Logos, Fonts and Colors
Logo design, font selection and color choices are essential components of brand identity. If your brand is outdated, customers will assume your product is outdated as well.
It is vital to digital marketing success that your brand represent the quality, reputation and positioning of your products and services.
Best Practice: Create modern variations of your logo that are versatile enough for use across platforms (Google, YouTube, Facebook, etc). This ensures that your campaigns always leave a good first impression.
Your value proposition is #1 factor that determines whether customers will research your product or abandon your content.
Like it or not… we live in a tweet sized digital communication world. The most powerful brands have compelling slogans and statements that explain and embody what their company does and why they do it best:
Nike “Just Do It” — Every product is no-nonsense and will help you get out there and get active.
Subway “Eat Fresh” — Every sandwich is healthy unlike notorious fast food restaurants.
Energizer “It Keeps Going, and Going, and Going…” — Every battery last longer because of superior technology.
Photography and Video
It’s been said, “A photo is worth 1000 words.” We believe a video is worth more than 10,000.
Compelling photography and video are as important to digital marketing success as any other factor. In fact, for many companies, YouTube video content is more important that Google search rankings.
Did You Know? Customers are 400% more likely to convert after they watch a video.
This is precisely why we emphasize the importance of photography and video strategy and selection to all our customers.
Request Brand Management Services for Your Business
You will be contacted by a digital marketing specialist that will help you develop an online brand identity that gets you noticed.