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BRAND CREATION & EVOLUTION

Showcase the value of products with strong branding that leaves a lasting impression
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BRAND CREATION & EVOLUTION 

Showcase the value of products with strong branding that leaves a lasting impression

BEST PRACTICES

If Your Brand is Outdated Customers Will Assume Your Product is Outdated

Logo design, font selection and color choices are essential components of brand identity. Updating these vector elements ensures that new campaigns leave a good first impression. Get brand creation free quote

It is vital to marketing success that your brand represent the quality, reputation and positioning of products and services.

Best Practice: Create square, horizontal and reversed logo variations that can be used across platforms (Google, YouTube, Facebook, Instagram).

Did You Know: The strongest brands have names and logos that clearly and creatively represent their mission.

A Clear and Compelling Value Proposition is the Number #1 Factor in Driving Sales

We live in a tweet sized digital communication world. The best brands have compelling slogans and statements that explain and embody what their company does and why they do it best:

Nike “Just Do It” — Every product is no-nonsense and will help you get out there and get active

Subway “Eat Fresh” — Every sandwich is healthy unlike notorious fast food restaurants

Energizer “It Keeps Going, and Going, and Going…” — Every battery lasts longer because of superior technology

Best Practice: Your value proposition should represent what makes you different and distinct from competitors.

Did You Know? Your first idea is often best. Focus on implementation and testing rather than internal feedback. 

A Photo is Worth 1,000 Words and a Video is Worth More than 10,000

Compelling visual elements are as important to marketing success as any other factor. For many companies, YouTube video content is more important that Google search rankings.

As regularly as possible, every company should create 15, 30 and 60 second product overviews that can be updated and promoted across online channels.

Best Practice: Layer your branding, value proposition and call-to-action on top of stock photography and video for a high-end look at a fraction of the cost.

Did You Know: Customers are 4X more likely to click a link, fill out a form, and become a customer after watching a video.

 

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