CUSTOM AUDIENCE DATA BLOG
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JEREMY KOENIG | PRES OF DIGITAL STRATEGY
Custom audience data uploads allow companies to directly target consumers and businesses with advertisements and offers. This is done by uploading a CSV file into corresponding ad manager accounts. These audiences can include important data fields like income and home value that are no longer available in Facebook, Google, Bing, Twitter and Linkedin.
The most important data points to upload are name, mobile number, email, d.o.b. and zip code. Once uploaded, lists can be: 1—Included, 2—Suppressed, or 3—Matched to standard interest groups.
Here is a handy list of tips for ensuring highest user match rate and campaign performance across each…
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