Increasing visitors to one’s site by, say, 100 percent, can require somewhat daunting organic internet marketing efforts, especially if your Internet business is fairly well-established. On the other hand, doubling conversion rates maybe be quite doable, especially since there are a myriad ways to generate increases. Here are a few of those ideas:
Include Third Party Presence
In traditional advertising, banks have long included the phrase ‘FDIC insured’ is high visibility locations. Why? Even if it occurs on a subconscious or even subliminal level, the message that one’s money is completely safe with the bank is a powerful one.
Businesses have often found it appropriate to join the Better Business Bureau and then to prominently display its official logo. Business websites may, in some cases, find that the inclusion of the BBB logo is advantageous.
Membership in professional organizations can convey credibility. Some such organizations carry more weight with the consumer than others. Especially if an association is less well-known, a link to their site may allow a visitor to find out for themselves. If you’re looking at the offerings of coin dealers, for example, you may fully expect to see references to professional Numismatic associations.
Blogs and posts on one’s site that demonstrate 1) real expertise, and 2) a real interest in offering ‘no strings attached’ advice, will typically build credibility. Don’t underestimate the value of what may seem to be obvious information that is conveyed in a professional and/or creative way. To the uninitiated, the information may be very engaging and informative. Learn to step outside of your own expertise and look at your offerings through the eyes of a first-time buyer.
A SSL certificate is a wise addition to many a site anyhow — paying those few extra dollars per year allow the display of the Verisign logo. Again, the impact may be fleeting and even subliminal, but it can make a difference on an annualized basis as many thousands of visitors review your offerings
Streamline The Experience
If a ‘conversion’ is defined in your case as a request for information, realize that this is a a quick decision on the part of your visitor, In fact, it may be one of dozens or hundreds of decisions that they make that day. If you complicate the sign up process in any way, you’ll have visitors bail in the middle of the process.
Your visitor may be very comfortable on the web. He/she may be signing up in the same way time after time. If your process is more unwieldy than others, you may be, figuratively speaking, quickly kicked to the curb. A potential sign up lost, a visitor likely never to return.
A certain truism cannot be restated too often — the Internet potentially opens up the whole world to your enterprise, but it can be very unforgiving if you’re not up-to-speed with the many thoroughbreds inevitably in the competition.
Please contact us so that we might learn all about your specific internet marketing needs.