What is a Call to Action?
Generally speaking, a call to action is the point in your marketing copy where you tell your reader what to do next. A call to action is essential in direct mail marketing… you are telling interested customers exactly what you want from them.
What is Your Call to Action?
Clearly, you found a marketing list for sale because you’d like to reach out to a targeted audience to increase leads and sales. You chose the right way to go about it… but having a call to action is a key element in the material sent out to that marketing list.
Do you want your target customers to call a certain number? Visit a website? Mail in a response card? Visit your location? Before writing the marketing copy to be distributed you should already know what action you expect, and then it’s as simple as how to make it happen.
What is a Good Call to Action?
Have you ever noticed that it’s much easier to give a bad example than a good example? That being said, your call to action should not be too pushy, but it also should not be too weak. Remember you are trying to compel someone to do something.
If you’ve found a targeted marketing list for sale and used effective sales copy, the call to action can be very simple. Interested customers will already be looking for that call to action, asking “What should I do now?”
A good call to action will answer that question clearly and efficiently. “Call this number” or “Return this card with your information.”
Useful Tip: Use more than one call to action. The first call to action will work on consumers who are already sold, and any subsequent calls to action should also offer additional incentive and information for consumers who are not sold yet, but interested.