Sales numbers low? Here are our top 7 ways to pump up your sales crew and get that sales floor poppin’! (In no particular order since we love them all!)
Encouragement. We’re all human, and it’s important to remember that most people are driven by success and emotion, including your employees. If you forget to give compliments or motivation (in reasonable measure, of course), you will wind up with a bunch of disgruntled employees – a poisonous combination for your business. On the flip side, you may be thinking “Well what about me??? I’m working harder than anyone else in this building! Where’s my kudos?” You need the following reminder: YOU’RE THE BOSS. Your crew looks to you for guidance and direction – you should know this by now! Your responsibility as leader is to keep your team motivated and working for you; isn’t that why they pay you the big bucks? Don’t give them any excuse to slack off. So, take a moment, unbuckle that belt of pride, and offer a word or two of encouragement to your hard working salesmen and women. Whether you throw a pep rally or just tap one of them on the shoulder and say ‘Good job,’ your crew will appreciate the support. Something so simple, if done right, can help give your business the life it needs!
Decorate / Re-decorate: Sometimes you have to rearrange the furniture in your house to give your living space some more spunk, right?. Why not do the same thing at your office? Hang up pictures, put up signs, turn on more lights, and put that fake plant in a different corner. Dig through your storage space and have a redecorating party! Give your crew something new to look at: a little visual change can trigger positive shifts on the sales floor.
Pump up the Volume: Do you ever drive home without your radio on? Or do you go for a walk or a run on the treadmill without something to listen to? Nope, we don’t either. BORRRING! The same thing can happen at your office so switch on that stereo and put on some music to get blood pumping on the sales floor. Nothing is more mundane than listening to yourself think all day long. Remind yourself and your crew that they have a pulse – break the silence!
Promotions & Add-ons: Now more than ever, customers are more likely to be sold on add-ons and promotions. Think about how much leverage this can give your company in the marketplace! And it’s also kind of fun to get creative, right? There are so many options available in this realm. If your client spends a certain amount with your company, add something extra like a gift certificate to their favorite restaurant, tickets to a ballgame, or simply throw in an extra item or service you already offer. You don’t have to spend a lot and it helps you get to know your customers, which hard for them to forget you! The new wave of promotional competition is starting to hit hard and it’s time for you join the race. Don’t come in last!
New Ideas: Don’t spin your wheels, if your tactics working it could be time for you to switch gears. Get together with your business partners, associates, etc. and have a brainstorm session! The best think tanks are comprised of happy, relaxed people who have the freedom and willingness to let those ideas flow, so meet somewhere cool or provide refreshments: make it fun! Through your efforts you might come up with a new product or service to sell, or a new, more productive way to sell what you already offer.
Leads: Leads are the lifeblood of your salespeople. If necessary, trim your budget elsewhere so you don’t have to cut back on buying leads. If your reps are only calling on their current books it’s inevitable that they are going to get frustrated and you’re going to start losing more money than ever. Don’t lose sight of the power of Sales Leads!
Sales Contests: Get your sales team pumped up by having a weekly or bi-weekly Sales Contest or Rewards Program. Incentivise and give them something to work toward! If you reward your salespeople for their successes above and beyond their base paycheck, the pay off will be worth it, we promise!